Amazon Prime Video elevates user experience for MY customers with new local content slate

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Global video streaming service Amazon Prime Video (Prime Video) has increased its investment in local Malaysia content slate to elevating the localised user experience for customers in Malaysia.

The announcement underlines Prime Video’s commitment to invest in Malaysia and the creative community across Southeast Asia.

Under the initiative, Prime Video customers can stream, download, and watch anytime, anywhere with localised user experience available in Bahasa Melayu. Customers who prefer to enjoy their Prime Video experience in their national language can opt to switch their user interface to Bahasa Melayu from the Language option in the “Settings” on their Prime Video app on compatible mobile devices, tablets, Smart TVs, or online at PrimeVideo.com.

The new local content slate introduced by the brand includes two Amazon Originals, That Cover Girl and Budak Flat, which will be launching later this year.

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That Cover Girl, is a romantic drama series about a dynamic businesswoman running a fashion empire who tries to keep her modest fashion business from being destroyed. “We’re proud to bring our original Malaysian story on strong and inspiring female characters to audiences around the world on Prime Video,” said Abid Hussain, That Cover Girls’ creator and founder of Creative Stew. “Set against the backdrop of Paris and Kuala Lumpur, we want to inspire our audiences across the world on an emotional roller-coaster journey with our Malaysian heroine, as she discovers her passion, heartbreak, and self-worth.”

Meanwhile, Budak Flat, the first local Amazon Original action film, advised by Syafiq Yusof, is directed by Eugene Lim, Woo Ming Jin, and Faizal Ishak, and produced by Skop Production. “The film explores the rivalry between two criminal brothers who find their relationship tested to a deadly conclusion when a murder triggers a gang war in their flat,” said producer Shamin Yusof. “It’s a uniquely Malaysian action film that we hope will find audiences across the globe on Prime Video.”

After a seven-day promotional trial, customers in Malaysia can sign up for Prime Video and enjoy a great selection of entertainment, from local Originals and local licensed titles to global Amazon Original movies and TV series such as the critically acclaimed film AIR from Ben Affleck and the action-packed spy-thriller Citadel.

“We’re excited to bring more local content to entertain our customers in Malaysia and across Southeast Asia. With a slate of curated local content tailored for Malaysian viewers, we are committed to providing the best possible entertainment experience to local Prime Video customers,” said David Simonsen, director Prime Video, Southeast Asia.

Simonsen added that Amazon Prime Video is delighted to bring Malaysian films and shows to not just audiences in Malaysia, but customers across the region and worldwide. “And we’re always on the lookout to work with the best talent to create entertaining content that is relevant to our local audience’s diverse tastes,” he added.

In fact, various OTT platforms have been investing heavily in locally produced content in the APAC region to step up the game. Recently, Netflix has revealed that it plans to invest US$2.5 billion into South Korea for the creation of Korean series, films and unscripted shows over the next four years, according to Netflix's co-CEO, Ted Sarandos who made the announcement after meeting with South Korean president Yoon Suk-yeol. President Yoon was in Washington this week for a six-day state visit.

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