Alexander McQueen and Vestiaire Collective debut sustainable luxury initiative

Luxury label Alexander McQueen and luxury reseller Vestiaire Collective have come together on a new initiative to support sustainability in the fashion retail space. Developed to push the industry toward adopting more eco-friendly practices, the debut of the "Brand Approved" programme marries Vestiaire's commitment to circular retail with Alexander McQueen's approach to durability in luxury fashion.

At launch, select clients of Alexander McQueen will be contacted and given the opportunity to sell back their previously-owned garments, which will then be authenticated by the brand with the offer for a buy-back price. If accepted, those clients will be given a credit toward the purchase of new clothing from the brand, while their previously owned pieces will be processed by Vestiaire Collective and given an external NFC tag confirming the history and authenticity of the piece. Through a dedicated "Brand Approved" section on the Vestiaire site and app, prospective buyers will be able to find these pieces to purchase, preserving the life of sought-after luxury garments.

"Alexander McQueen is committed to a move towards circular practice, both in the design studio and in the development of new business models. We are delighted to be the first house in the world to collaborate with Vestiaire Collective on its 'Brand Approved' programme and to give beautifully crafted pieces a new story," said Emmanuel Gintzburger, CEO of Alexander McQueen.

"There is an urgent need to address the way we currently produce and consume fashion. Vestiaire Collective’s ‘Brand Approved’ programme offers a sustainable solution, reinforcing the importance of durability, whilst empowering first-hand fashion players to disrupt their linear business models and embrace circularity," added Fanny Moizant, co-founder and president of Vestiaire Collective.

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