Aldo taps Filipino star Gabbi Garcia as global brand ambassador

Shoe and accessories brand Aldo has revealed Gabbi Garcia as its newest Filipino ambassador, according to a post on the actress’ Instagram.

The actress is well-known in the Philippines for her many works under the GMA network, having starred in famous dramas such as Let the Love Begin and the reboot of Encantadia . 

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The actress was unveiled as the global brand ambassador during an event held by ALDO, where she was shown dolled up in Aldo products.

The artist also took to her own Instagram page to publicise her newest appointment. This included pictures of the event and photos of the artist herself. Garcia also included a reel showcasing her appearance at the event.

"She’s an Aldo girl," she wrote in the caption. "Truly overwhelmed to be the first Filipina global ambassador for Aldo Shoes."

MARKETING-INTERACTIVE has reached out for more information. 

Many brands have been tapping onto famous actress and artists globally to front their campaigns. Apparel brand Geox has named Oscar-winning actress, Penélope Cruz as its first global brand ambassador, according to the brand in a statement on Instagram.

Cruz fronted the brand's Autumn/Winter 2023 campaign which was created by photographer and director Gray Sorrenti, it said on its site. The collection includes boots and coats aimed at fostering comfort, style and versatility.

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