AirAsia planes now have a new 'Love, Singapore' look

AirAsia, in collaboration with the Singapore Tourism Board (STB), Gardens by the Bay and Mandai Wildlife Group have revealed a new ‘Love, Singapore’ aircraft livery.

The launch comes as part of a joint campaign to promote inbound travel to Singapore from visitors in Malaysia, Thailand and Indonesia, riding on the year-end travel peak in the region.

This Airbus A320 aircraft livery features a special design showcasing Singapore’s iconic attractions, including Gardens by the Bay and Mandai Wildlife Group’s wildlife parks such as Singapore Zoo and Bird Paradise, alongside Merli, Singapore’s energetic and outgoing brand character inspired by the Merlion.

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"We are delighted to partner AirAsia and our tourism stakeholders, to bring Singapore’s offerings to life in our regional skies. Our exciting lineup of events and experiences will give travellers plenty of reasons to visit or revisit Singapore this year, and we encourage them to take advantage of the great deals that will launch with the 'Love, Singapore' aircraft livery to book their next holiday to Singapore,” said Terrence Voon, executive director, Southeast Asia of Singapore Tourism Board.

This livery aims to inspire regional travellers to rediscover the diverse and vibrant experiences that Singapore has to offer.

“Gardens by the Bay is honoured to be featured in this collaboration between AirAsia and Singapore Tourism Board. Our chief mission is to spread our love for the plant world in new and creative ways to reach out to a broad audience beyond just nature lovers," said Addison Goh, senior director of business development, Gardens by the Bay. "There is so much that we have to offer visitors to Singapore, and we are excited to be able to share what we do with travellers from around the region.”

Jean Choi, Chief Sales and Marketing Officer, Mandai Wildlife Group added that it is excited to bring the magic of our wildlife parks to the skies, and in a truly unique way. "With ever-evolving experiences from close animal encounters to seasonal events such as Night Safari’s 30th Anniversary, there’s always something new to explore in our parks," said Choi.

"As part of the 'Love, Singapore' campaign, AirAsia customers booking flights to Singapore can enjoy a special promotion on park admissions or take advantage of our value-packed ParkHopper bundle where you can access four parks for the price of two. It’s a perfect time to visit Singapore and immerse in meaningful wildlife experiences," added Choi. 

In celebration of this new livery launch, AirAsia is offering fares from RM78 all-in one way for travellers to rediscover Singapore’s offerings, with direct flights from Penang, Kuala Lumpur, Langkawi, Kuching, Ipoh and Kota Kinabalu.

The travel period is valid immediately up until 30 June 2025. 

“We are proud to partner with the Singapore Tourism Board, especially as we mark 20 years of operations in Singapore this year. Currently, we operate 286 flights weekly in and out of Singapore from Malaysia alone. The Kuala Lumpur-Singapore route, being the world’s busiest, is vital for boosting tourism and this partnership is a perfect opportunity to leverage our extensive flight network to strengthen our ties between the neighbouring countries," said Dato’ Captain Fareh Mazputra, managing director of AirAsia Malaysia.

This is not the first time AirAsia has partnered with brands to promote offerings. Recently, to mark its 30th anniversary, Watsons Malaysia launched its first-ever Watsons branded airplane in collaboration with AirAsia. It is the first retailer in Malaysia to have its own branded airplane.

The Watsons-branded airplane started serving passengers from mid-July onwards at Kuala Lumpur International Airport Terminal 2, and features Watsons' branding, in-flight shopping opportunities, and various in-flight engagement activities.

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