Aiken encourages women to become the brightest stars this CNY

Skincare brand Aiken is empowering Malaysians to be the brightest stars this Chinese New Year with a new campaign titled "The Aiken Brightest Star". "The Aiken Brightest Star" pays homage to Hong Kong actor and filmmaker Stephen Chow via a CNY brand film. The film references his recent global hunt for women to audition for his upcoming Shaolin Women's Soccer movie too.

The brand film features five women singing and dancing before getting hit by a soccer ball kicked by a group of men. The two teams then challenge each other to a match. 

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Each member of the women's team proceeded to use Aiken's Vita-C bright skincare range, brightening their skins and gaining extra powers. 

Their bright skins later blind the men players and allow them to win the soccer match. The film ends with the group of men using the same skincare range and claiming that Stephen Chow will cast them in his next movie. 

"The Aiken Brightest Star" also features an open letter from Aiken to Stephen Chow, inviting him to watch the brand's film. Additionally, it serves as a call for Malaysians to be their brightest selves this Chinese New Year via the #AikenBrightestStar contest. 

The campaign was created in collaboration with MBCS, the media-fuelled creative content practice within the IPG Mediabrands network. "We’re extremely excited about this campaign as it speaks to CNY pop culture. Stephen Chow’s movies are funny and legendary, and MBCS have found a creative hook that enables us to pay tribute to him in a very special way," said Saki Goh, senior general manager marketing of Wipro Unza.

"We hope more Malaysian women join this callout to be the biggest and brightest star, using Aiken as their ammunition to glow up in this Year of the Dragon.”

Phang Mei Jeng, managing director of MBCS added, “We know that CNY is a time to watch and re-watch Cantonese films that are old favourites, and Stephen Chow’s films are number one on that list."

"With his movies consistently trending around the festive season, and his recent open casting on social media, we looked to do this as a tribute to this huge icon and feature Aiken as the brand that helps you be the brightest star," said Phang.

Aiken is not the only skincare brand in Malaysia to put out a new campaign for Chinese New Year.  Cetaphil's new"Shine Like a Dragon" campaign invited Malaysians to achieve healthy radiant skin this Chinese New Year with a three-step skincare routine. The campaign was accompanied by a catchy jingle where it teaches users how to cleanse, moisturise and protect their skin in the upcoming year of the Dragon with the brand's product range. 

Similarly, Cetaphil is running a 'Buy & Win' contest where shoppers can win an array of prizes including a trip to Korea, a gold bar, shopping cash vouchers and more. 

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