AIA Thailand launches health tracking super app

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AIA Thailand has launched its super app “AIA+” or AIA Plus. The app combines features from AIA iService and AIA Vitality, which enables its users to access a range of services that include digital policy servicing, healthcare trackers, and rewards for a healthier lifestyle. According to AIA Thailand, the new app also offers a new facial recognition feature powered by artificial intelligence that tracks body mass index, blood pressure, pulse, and stress level. This supports the company’s effort to enable people to lead ‘Healthier, Longer, Better Lives’.

On the other hand, the app also allows quick and easy payment to help users manage policies and claims with an in-app claim tracking status. Moreover, comprehensive health articles with promotions are also available for the users on the application. Nikhil Advani, AIA Thailand's CEO explained that with a large customer base and rising interest in healthcare among people during the pandemic, AIA Thailand is committed to growing the insurance business in Thailand. With a contribution of 17% last year, the country ranked third in terms of value of business to AIA, behind only China and Hong Kong.

“Our new app fits people's modern lifestyles and aims to improve their well-being. AIA has always developed our insurance products with a strong customer-centric focus and a thorough understanding of how customers' needs in the digital era are changing,” Advani said. Meanwhile, Christian Roland, AIA Thailand's chief Strategy and digital officer said that at present, the AIA Vitality application has received over 470,000 downloads, while AIA iService, which assists policy servicing, has over 1,000,000 registered users to date.

"AIA Thailand incorporates technology, digital, and analytics into our insurance products as we are dedicated to delivering the experiences through the all-in-one application AIA+, which reinforces our leading position as one of the first digital insurers in the country,” Roland explained.AIA customers throughout Thailand can download the new app on the App Store and Google Play and also non-customers can register to enjoy content and selected features.