Adtech company Ventes Avenues expands into Malaysia

Ventes Avenues, an Indian mobile adtech company, is expanding into Malaysia, with aims to cater to its mobile marketing needs. 

Malaysia will join the list of other Southeast Asian countries in which the agency has set up shop. With a strong foothold in the Singapore market, the agency established itself in Indonesia in 2019. Continuing its journey of growth and expansion, Ventes stepped onto Vietnam’s shores in 2022. According to the agency, its latest move into Malaysia is a testament to its commitment to expanding and serving brands in the region.

The agency went on to add that it specifically aims to assist brands in optimising their app performance and retargeting strategies, while recognising the significance of every user for app marketers. “As we set forth on our venture in the Malaysian market, we are thrilled to kick-start with a range of offerings that cater to the needs of mobile marketing,” a release to the press stated.

Don't miss: Why Malaysia is proving to be a hotbed for PR agencies

Niloufer Dundh, founder and CEO, Ventes Avenues stated that he is thrilled to witness the agency’s entry into the dynamic Southeast Asian market.

“This expansion to Malaysia represents a significant milestone in our journey. We are committed to delivering exceptional value to brands in this region, building upon our solid foundation in Singapore, Indonesia and Vietnam. With our eyes set on growth and our determination unwavering, we are excited to embark on this new chapter, forging meaningful connections, providing comprehensive and tailored solutions to brands, leveraging our expertise in mobile advertising to drive growth, enhance brand visibility, and deliver measurable results in an ever-evolving digital landscape,” he added.

Malaysia has undoubtedly been proven a hotbed for agencies to invest in. Earlier this week, Pounce Agency, a marketing agency, announced the setup of its new office in Malaysia. Helmed by CEO, Simran Kaur and COO, Raghav Mathur, the agency that started out in 2017 in Sydney is expanding to the Asia-Pacific region, with the new office in Malaysia being the agency’s second headquarters. This expansion, according to the agency, will allow them to support its Asia-based clients across Europe, ANZ and Asia.

Kaur took to LinkedIn to share her excitement about the new office, stating that the office is a “major milestone in Pounce’s global growth journey.” According to media reports, Kaur said about the rebrand that it was time for the agency to flip the script, and that she hoped that the rebrand would be a reflection of the brand’s change in focus from creating work that impresses people to work that generates impact and pushes boundaries.

Related articles:
Why Malaysia is proving to be a hotbed for PR agencies
Why The Hoffman Agency chose 2023 to expand into Malaysia
The Hoffman Agency sets up shop in Malaysia