10 April Fool's Day 2024 posts we loved from Singapore brands

Happy April Fool's Day!

Historically, brands love to troll their consumers with fake food, fake products, interesting spins on their products and more. And every year, the MARKETING-INTERACTIVE editorial team looks forward to what brands are able to come with to fool increasingly discerning consumers. 

While still early, these are some of the most interesting April Fool's campaigns we have seen in Singapore this year.

Don't miss: 8 SG brands that switched off for Earth Hour

1. Durex 

This year, Durex played a prank by announcing a 6km and 9km night run on 6 September for couples to finish together.

The first 100 participants who registered for the non-existent run would receive exclusive race packs modelled to resemble Durex's 3s condom box. The pack contained SG$100 worth of goodies including an exclusive 'Come run' finisher tee, 'Come run' race bib, Durex mutual climax condoms, invisible condoms, play classic H20 lube, Dettol wet wipes, Tempo Petit facial tissue, glow sticks and vouchers. 

2. Domino's SG

At first glance, this activation by Domino's Pizza encouraged their customer base by going green and introduced the idea of hand-carrying their pizzas as hilarious way of promoting sustainability. In its caption however, the pizza brand wished their viewers a happy April Fool's Day, engaging them in a thought-provoking and wholesome green prank.

3. Grayling

This April Fool's, PR firm Grayling decided to launch the world’s first creative elixir for marketers and communicators, promising to give campaigns a boost by infusing any idea with the spirit of creativity.

This elixir was presented as a concoction infused with the 'tears of interns' and the agency said that it will embody the 'spirit of creativity'.

4. Gongcha SG

Bubble-tea brand Gongcha also joined the fun this April Fool's Day. The brand took to Instagram to announce the launch of their newest 'drink', which is salted egg flavoured and combined with a century egg.

The interesting concoction didn't manage to fool consumers though, and the post received multiple comments by consumer acknowledging that it was an impressive April Fool's activation.

5. IKEA Singapore

Those looking to declutter would probably appreciate Swedish furniture store's IKEA's new prank collection, creatively named INVSBÅL. The invisible collection aims to create solutions to everyday clutter by simply not being there at all. 

6. KANTIN at Jewel Changi

Bornean restaurant KANTIN is adding a unique and intriguing dessert item in their menu this April Fool's in the form of an actual sponge cake. 

The restaurant took to Instagram to share several reels featuring this dessert which is an actual dish washing sponge covered in green detergent.

7. Luckin' Singapore



Coffee brand Luckin' Singapore decided to turn April Fools on its head by setting out to public areas near Luckin' branches to give out free coffee to anyone who walked by. The brand shared via their Instagram account that this was not an April Fool's joke and proposed the idea that nobody needs pranks when they can have free coffee.

8. Pizza Hut SG

Fancy a Hawaiian pizza cake anyone? Pizza Hut has you covered with an April Fool's launch. In its post, it noted how pineapples on pizza have been a huge hit among customers and how they have decided to level it up with the use of cakes. 


9. SingTel 

Ever wondered what it's like to communicate with animals? This April Fool's Day, telco brand SingTel has introduced an app named "PetChat mobile application" that will enable users to engage in real-time conversations with animals.

Only available on 1 April, the app is meant to be a technological breakthrough in human-animal communication.

10. Watsons Singapore



Fancy a quick shower? Watsons Singapore has you covered with free shower facilities at all Warsons stores so you can sample all their bath and body products.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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