Abbott nabs KFC Malaysia's chief marketing officer

Global healthcare firm Abbott has appointed Premnath Unnikrishnan as its new head of digital marketing and consumer connections for Malaysia. Unnikrishnan has over 14 years of experience in digital marketing and eCommerce. Prior to his new appointment, Unnikrishnan was the chief marketing officer of KFC Malaysia.

During his stint at QSR Brands, he also served as head of MarTech, digital strategy and e-wallets head of digital projects. He first joined QSR Brands in 2020 as the head of digital, eCommerce and retention at Pizza Hut Malaysia. 

Don't miss: Capella Hotel Group picks new senior VP of sales and marketing 

"I'm stepping into uncharted territory today by penning this farewell post. In the whirlwind of excitement that typically accompanies a new chapter, I've always bypassed the urge to reflect on the past. But as I prepare to bid adieu to a place I've called home for the past four years, I find myself engulfed in a mix of emotions," said Unnikrishnan (pictured) in a LinkedIn post where he announced his departure from QSR Brands. 

"Leaving behind a team as dynamic and supportive as QSR Brands is undeniably bittersweet. In the trenches, I've had the privilege of working alongside some of the most dedicated, hardworking, and passionate individuals in the industry. Together, we've weathered storms, celebrated triumphs, and cultivated friendships that I'll always hold dear," he added. 

Before joining QSR Brands, he was head of digital at Havas Media Group Malaysia, head of digital marketing at Lyca Digital and digital regional head for MEC Interaction, Group M. 

In October 2023, Abbott named Caitlin Nguyen as its new head of digital and customer engagement, established pharmaceuticals. Nguyen will report to Abbott's regional CMO, Laura Chevrie. In her new role, Nguyen will be responsible for driving digital and e-commerce performance in the company, spearheading telehealth and telemedicine partnerships, and building digitally-driven omnichannel engagement with customers. Her role will cover Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam, South Korea, Hong Kong and Taiwan, she said. 

Join us on 12 June 2024 for an exciting experience as Content360 makes its debut in Malaysia! Brace yourself to join the crème de la crème of the content marketing industry hailing from across the region. Immerse yourself in a dynamic atmosphere, and uncover the latest trends with thought leaders and solution providers from the realm of content.

Related articles: 
Decathlon nabs new APAC head of eCommerce
The Chicken Rice Shop nabs Malaysia Airlines' head of global marketing 
Abbott nabs ex-Philips marketing director as head of digital and customer engagement