4As Malaysia picks Andrew Lee as CEO

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The Association of Accredited Advertising Agents Malaysia (4As) has appointed Andrew Lee (pictured) as its new CEO, effective 2 May 2024.

As its newly appointed CEO, Lee will be spearheading efforts to implement and execute plans approved by the 4As Malaysia president and its council, aligning them with the association's five key objectives.

He will also strive to provide industry leadership, raise standards, nurture talent, promote creativity, and serve as a trusted advisor to the government, said Lee when MARKETING-INTERACTIVE reached out.

Don't miss: 4As Malaysia CEO Khairudin steps down

"With a robust groundwork of collaboration and partnership, 4As Malaysia will persist in its crucial role of shaping the advertising landscape in Malaysia's future," said Lee.

"My goal is to offer full support to the council, alleviating their workload wherever possible and recognising their voluntary dedication."

Lee has over 30 years of experience in the advertising industry and has developed his expertise in strategic planning, creative ideation and campaign execution.

He previously served the 4As as its president from April 2017 to September 2023 for three consecutive terms. As president, Lee was responsible for driving strategic direction, promoting industry best practices and fostering a culture of excellence.

"Joining 4As Malaysia is an investment in your success. For a modest membership fee, you gain access to a wealth of benefits that far exceed the cost. As a member, you're not just part of an organisation — you are part of a dedicated team working tirelessly to advance your interests," added Lee.

"From industry guidance and talent development to championing creativity and advocating in government, 4As Malaysia empowers you to flourish in the ever-evolving advertising arena.”

Outside of 4As, he was the group managing director of Havas Group Malaysia from November 2019 to September 2023. He was also its managing director for over nine years from September 2010 to October 2019.

During his agency career, Lee was a client service director at Euro RSCG (which is now known as Havas Worldwide Kuala Lumpur) and a group account director at Naga DDB.

Lee is succeeding Khairudin Rahim who stepped down as CEO on 30 April when his contract expired.

Khairudin, one of the country’s most vocal advertising personalities, was appointed as 4As CEO in 2015, and prior to that had been an elected member of the 4As Council for three terms.

“It has been a very fruitful nine years. I was truly blessed to be given the privilege to serve the creative industry post my retirement from Lowe&Partners. The unwavering support of past, current 4As presidents and council allowed me to deliver on the varied priorities of the 4As," said Khairudin when MARKETING-INTERACTIVE reached out.

"It was a smooth ride and for that I'm very appreciative . The priorities jointly set were all delivered and more. There were no items left hanging,” he said.

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