3M Air Solution hands PR mandate to DeVries Global in Taiwan

Science-based technology company 3M Air Solution has named DeVries Global, an agency under Interpublic Group, as its public relations agency for Taiwan, effective immediately.

Under the new partnership, the agency is tasked at handling media relations, influencer strategy and management, alongside livestream & events planning and coordination. The team will focus efforts on the air purifier, dehumidifier, and air conditioner filters product lines, supporting the brand’s vision to help advance every company, home and life with science at its core. The appointment will last one year until December this year. 

In a conversation with MARKETING-INTERACTIVE, a DeVries Global spokesman said it has kicked off the service from January this year and communicated with media in different angles such as considering the potential impact of indoor air pollution on skin health, the importance to maintain a clean and well-ventilated indoor environment with the use of air purifiers,as well as co-creating content for AC filter with KOLs.

Commenting on the appointment, Hester Lu, marketing manager, 3M Taiwan Air Solution said, “DeVries presented us with an exceptionally creative strategy, sharing fresh perspectives towards our business. It’s this insight, combined with the agency’s connection and approach, that solidified DeVries as our trusted public relations partner”.

Meanwhile, Vivian Liu, managing director, DeVries Global Taipei said, “An iconic brand, 3M plays such a lasting role in our everyday lives, from corporate environments to home settings – wherever we go! Our mutual values of curiosity, problem-solving and collaboration go hand-in-hand; together we’ll forge an inspiring PR pathway in the year ahead”.

DeVries Global is a lifestyle communications agency that combines the sophistication and scale of working with some of the world’s biggest consumer brands with the high-touch approach derived from its boutique roots. With HQ in New York City, locations include Beijing, Berlin, Hong Kong, London, Shanghai, Singapore, and Taipei.​

The agency specialises in rich, insight-based earned storytelling​, data-led influencer marketing, expertise in marketing to women​, Gen Z intelligence and helping clients create a more aspirational position in the market, according to the release. DeVries Global works across the full spectrum of consumer categories including CPG, fashion, retail, home, F&B, wellness, spirits and travel, and continues to leverage a deep heritage and expertise in beauty.

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