18 agencies eye People's Association's PR and digital account

People's Association's (PA) pitch for a digital marketing and PR services provider for its North East Community Development Council (NECDC) has attracted 18 agencies. According to GeBiz, the list comprises:

  • APP Content & Concepts
  • Asia PR Werkz
  • Craft Communications
  • Digital Blowfish
  • Equatre
  • Grid
  • In the Wild
  • Maven Potter
  • Ninemer Communications
  • Redhill Communications
  • Reson8 Creative
  • Ruder Finn Asia
  • Super AK
  • THETRIADCO
  • VMSD
  • White Paper Communications
  • WiredComms Strategies
  • Zoo Communications (Singapore)

For PA's digital marketing services, the appointed agency will be tasked with communication management, content creation and campaign management, social media growth and engagement strategy, social media reporting, consultancy on marketing plans. The agency will also be expected to optimise, create and execute content on the various social media communication and outreach platforms. 

Meanwhile under PR services, the agency will be tasked to provide strategic consultancy to position NECDC positively in the media, and will be responsible for the development of a PR and messaging strategy that is aligned with NECDC's position as a community aggregator. 

Separately, the Government Technology Agency (GovTech) has also attracted 10 agencies in its pitch for marketing and PR services last month. These agencies include Ogilvy Singapore, Omnicom Public Relations Group, Hill & Knowlton (SEA), Lewis Public Relations and more.

For an appointment period of two years with an option to extend for another two years, the appointed agency will tasked with preparing and localising communications materials when necessary. This will include translation work for countries which does not use English as their first language. The agency will also have to provide in-market communications support such as pitching, securing staffing and arranging for venue or logistics for media interviews for GovTech’s principals on their overseas trips to target markets and/or media coverage of GovTech’s participation in events.

Meanwhile last week, Singapore's Ministry of Transport (MOT) also called for a pitch for a social media services provider. In a tender document seen by Marketing, the appointment is for one year, with the option to extend for another year. The appointed vendor will be responsible for developing an editorial strategy and content marketing strategy for MOT’s Facebook page. It will also have to produce content for the Facebook page, while maintaining a monthly editorial calendar for the page with at least 28 original posts per month, that is aligned with MOT’s announcements, campaigns, organisational objectives and events.

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