NEA picks new social media partner following pitch involving 22 agencies

The National Environment Agency (NEA) Singapore has reappointed Metia Group as its social media agency following a pitch first called in January 2020. The pitching process saw 22 different agencies compete for the social media tender. Metia Group will continue to support NEA's social media strategy and channels, as well as grow its audience and boost engagement across social media channels. The appointment is for a period of 12 months, with an option to be extended for three more years. 

The Metia team will be responsible for the management of the NEA’s Facebook, Instagram, Twitter and Telegram activities, providing support across strategy, planning and monitoring. The main aim of the appointment is to help the NEA educate, inspire and engage the public in behaviours that will ensure a cleaner and more sustainable environment for Singapore.

Regional director APJ at Metia Group, Sean Donovan said: “We’re thrilled to be reappointed as the NEA’s agency of record for social and to play a part in the championing of sustainability strategies. This project comes at a pivotal moment in modern environmental history and our extensive experience working on community engagement within the public sector means we are well-positioned to make a positive impact. We’re eager to help Singapore build a better environment, and a better future we can all be proud of.”

Metia has content marketing and community building expertise in the public sector both within Singapore, and through its UK and US operations. The agency also has prior experience in the Singapore public sector with clients such as the Intellectual Property Office of Singapore, Government Technology Agency of Singapore, Building and Construction Authority, as well as agencies including National Population & Talent Division and The National Climate Change Secretariat, under the Prime Minister’s Office. 

Prior to NEA's social media pitch, there were a slew of ongoing government pitches. The Land Transport Authority (LTA) too had called for a social media tender, which saw 16 agencies vying for its social media account. LTA then reappointed Wild Advertising & Marketing as its social media agency. 

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