123RF's visual guide to image search trends and colours in 2021

This article was done in collaboration with Inmagine Group.

We all know the importance of colours in our world to help change uplift (or downplay) our emotions, trigger action and change our energy levels. As we look forward to 2021, Inmagine Group predicts next year to be the year of:

Grey

White:

Brown

Blue

Meanwhile, the team also says that in 2021 brand marketers will be searching more images pertaining to:

1. Business: This will largely cover images of startups and freelancers working, meeting, and making deals. Image downloads of sales, product templates, idea, direction, teamwork, online conferencing pertaining to business will also see a spike.
   
   
   
   
2. Health and fitness: Taking care of one's physical health has also been on everyone's mind in 2020 and this trend is set to carry through with sports, exercise, yoga, and running taking the lead.
   
   
   
   
3. Tech: With the rise on reliance on technology both on a business and nationwide level, information technology and internet related image searches will peak next year with searches around connectivity, digital system, smart phone, Virtual Reality, security, AI, and data center trending.
   
   
   
   
4. Lifestyle and mindfulness: Continuing the trend of 2020, searches around home activity with family, work from home, smiling individuals, dealing with depression will also rise.
   
   
   
   
5. Medical and healthcare: Healthcare will still remain a key priority for many with mask, and online doctors being a key search area.
   
   
   
   
6. Vaccine research: With the announcement of the vaccine and testing on-going globally, it is only understandable why such image searches will pick up.
   
   

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