ZUS Coffee unveils signature card holders

Malaysian coffee chain ZUS Coffee has unveiled a limited-edition card holder. From 18 February to 18 March, customers will be able to get their hands on the signature card holder when they spend a minimum of RM79 on any handcrafted drinks at the chain's signature outlets.  The black card holders are embroidered with the letter "Z", with "ZUS signature" labelled in white across the front. 

"Take home a touch of understated luxury," ZUS Coffee said in an Instagram post. 

Don't miss: ZUS Coffee defends price hike, doubles down on brand strategy and expansion

In addition, ZUS Coffee has also released an exclusive tumbler to celebrate the opening of "ZUS signature", the brand's luxury-inspired outlets.

A+M has reached out to ZUS Coffee for more information. 

ZUS Coffee is no stranger to unconventional drops. In November last year, the coffee chain collaborated with local clothing brand Pestle & Mortar Clothing (PMC) to release a limited-edition collection. 

The clothing collection included bowling shirts, socks and customisable oversized t-shirts. The bowling shirts and socks featured the brand's 'ZUS Buddy' such as Bean Boss, Blue Buddy, Choco Chipster, Frappe Fren, Pinky Boo and Porta Pal. The brand names could also be found on the socks and bowling shirts. 

The collaboration aimed to celebrate Malaysian pride and creativity by showcasing the spirit of local talent through a fusion of streetwear and community building, as well as to inspire connection, growth, and unity across all community. 

Prior to that, ZUS Coffee launched a new vertical and canned fizzy coffee in January 2024 as it eyed the fast-moving consumer goods (FMCG) and lifestyle products market. The vertical, ZUS Everywhere, had a landing page separate from its main ZUS Coffee website with lifestyle products and coffee at the forefront. Serving as an eCommerce platform, visitors were greeted with an interactive virtual living room with the brand’s products scattered across it.

The interactive site also featured COFFIZZ, its canned carbonated coffee drink that aimed to mark the brand’s entry into the ready-to-drink FMCG market. ZUS Coffee also said that COFFIZZ would be the first of more FMCG products to be released.

Despite its popularity amongst Malaysians, ZUS Coffee has also received mixed sentiments for drops in the past. In August last year, the chain printed one million Palestine-themed cup sleeves in an initiative to raise awareness and solidarity for the Palestinian cause. The initiative came as the brand launched a donation feature in the ZUS Coffee app to make contributing to Gaza easier and more accessible.

According to media intelligence firm DATAXET, the overall sentiments on the ZUS #WakeUpForGaza initiative at the time were mixed, with 55% positive and 45% negative sentiments. 

Many netizens (40%) expressed strong support for ZUS Coffee's initiative, appreciating the brand's stance on Palestine and their contribution to a meaningful cause, while some netizens (20%) criticised ZUS Coffee's initiative as insincere and opportunistic. These netizens also questioned the brand's true intentions.

Related articles:  
ZUS Coffee's minimalistic OOH ad sparks varied discussions online
Why ZUS Coffee's double apology for its adidas event failed to hit the PR mark
ZUS Coffee apologises twice as brand sentiments drop following adidas event