Zeno Group names new SG managing director

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Integrated communications agency Zeno Group has named Swyn Evans as its new managing director of its Singapore business, according to a statement by the agency. She will report to Asia Pacific president Paul Mottram in her new role.

Evans joins from Fleishman Hillard/Omnicom PR Group, where she served as senior vice president and partner as well as lead consultant for Southeast Asia, financial services. Her 14-year career also includes financial and corporate communications at FTI Consulting and Kreab Worldwide and in-house comms at Venturecraft Group. She also managed legal affairs at the Attorney-General's Chambers of Singapore.

Don't miss: Great Wall Motor Sales Malaysia hands PR remit to Zeno Group

“As I begin the next chapter in my career, I’m excited to start working with this purposeful, entrepreneurial, capable and kind team. I’m looking forward to supporting their unwavering commitment to be the first choice for both the industry’s smartest people and most ambitious clients,” said Evans.

David Lian, who has served as interim leader of the Singapore business for the past year, will resume his position as managing director, growth and innovation, Asia Pacific. He will now focus on key regional initiatives and client relationships.

“Zeno Singapore has grown into a strategic hub for delivering integrated communications counsel, backed by data-driven insights and creative storytelling. Swyn’s business acumen and keen sense of culture will help elevate us to the next level, while expanding our regional management bench to encompass deep financial sector expertise,” said Mottram.

“I also want to thank Lian and our entire Singapore team for driving the business forward strongly over the past 12 months. We are in a strong position to accomplish our future goals for our clients and people,” Mottram added.

Across the border, Great Wall Motor Sales Malaysia (GWM) recently handed its PR remit to global, integrated communications agency Zeno Group. With the appointment, Zeno will lead the development of PR-related activities and programmes with a focus on elevating GWM’s brand image, its market position and supporting its plans for expansion in Malaysia.

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