ZALORA Group CMO Jo Bjordal departs after 7 years with firm

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ZALORA's CMO, Jo Bjordal is leaving his role after seven years with the company. Bjordal (pictured) first joined the company in 2014, helming the head of marketing at ZALORA Indonesia. In a LinkedIn post, Bjordal said the seven years he spent in the company have been phenomenal, and his decision to leave was to move closer to his family in Norway. "I could not in my wildest imagination have envisioned a more exciting region and company to have spent these years, and I am truly proud of what we have built together as a team," said his LinkedIn. Meanwhile, MARKETING-INTERACTIVE understands chief financial officer, Hermant Goyal, will be stepping in to oversee the marketing department.

While there were several milestones along the way, such as going public, breaking profitability, and the competitiveness of an eCommerce landscape, Bjordal said it was the "countless friendships, experiences, and memories he gained that has made this journey so incredibly exciting". Bjordal added he is looking forward to following the ZALORA's journey from the sidelines, and to embark on his new adventure in the Nordics.

Bjordal joined ZALORA in 2014 as its head of marketing in the Indonesia region for more than a year. He then helmed the role of marketing director for close to two years, before taking on the commercial and marketing director role. According to his LinkedIn, Bjordal became ZALORA's director of growth in 2019, where he was in charge of the Malaysia region. He spent more than a year in this role, before taking up CMO role in April 2020.

Prior to joining ZALORA, Bjordal was a management consultant, strategy, and operations at PricewaterhouseCoopers (PwC Norway) where he advised clients on large strategic transformation projects within retail, logistics, and FMCG. He was also responsible for developing a series of production simulations and activity-based costing models to improve client profitability and productivity.

In an effort to beef up its commerce offering, ZALORA has entered into a slew of partnerships with companies such as Impact, Mediacorp, and Atome. Partnering with management platform, Impact, ZALORA attempts to optimise its influencer marketing and adopt a commission-based model that invites more crowd participation. With the ZALORA Community Influencer Program, the brand aims to encourage influencers and customers to endorse and earn via social media platforms. According to Bjordal, the programme enables the company to reshape the way customers interact and shop while rewarding its loyal fans and followers. Bjordal added that it was also exciting to see the many creative ways ZALORA's fans and friends engage with the brand and assortment on social media.

Meanwhile, ZALORA also inked a content-commerce partnership with Mediacorp for ZALORA’s Big Fashion Sale. According to ZALORA, the collaboration highlighted both companies’ commitment to driving innovation in the eCommerce space by creating engaging content catering to the evolving purchasing preferences of online consumers.

Aside from Mediacorp, ZALORA also partnered with buy now pay later app Atome, introducing the latter's flexible payment options across both ZALORA's mobile app and website. With this option, shoppers were able to split purchases into three, zero-interest payments during the checkout process on ZALORA’s mobile app. According to ZALORA's COO, Rostin Javadi, ZALORA saw 70% growth in the number of its customers using Atome in Singapore and Malaysia since its soft launch.

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