Yvonne Lau steps up as Zenith HK's managing director

Zenith Hong Kong, one of Publicis Groupe's media brands in Hong Kong, has promoted its general manager Yvonne Lau (pictured) to managing director, succeeding Ray Cheng. Within this new role, Lau reports to Lawrence Yang, CEO of Publicis Media Hong Kong. 

Lau will also focus on strengthening relationships with Zenith's key clients, surpassing their expectations, driving new business development, and playing a vital role in the continued success of Publicis Media Hong Kong.

Lau has been with Zenith for over four years as general manager. In recognition of her achievements and leadership, she has been promoted to managing director of Zenith Hong Kong. Apart from Zenith, she had also helmed the role of general manager of Wavemaker Hong Kong.  

In terms of how the strategies will be done moving forward, Lau told MARKETING-INTERACTIVE that the industry thrives on the expertise of talented professionals, making them the agency's most valuable asset.

"However, the current scarcity of skilled workers demands competitive salaries to attract and retain top-tier individuals. To deliver high-quality services, it's crucial to devise inventive methods for recruiting and retaining exceptional talent. Since 2023, our group has equipped all staff with generative AI tools, leading to a significant enhancement in the efficiency and effectiveness of our daily operations," she said.

In addition to media planning and buying services, Zenith HK offers a comprehensive range of cutting-edge solutions, such as SEO, CDP, AI-powered dashboards, and advanced marketing evaluation tools such as MMM, she added. "We remain committed to developing innovative solutions to help our clients overcome business challenges and achieve their desired results."

Lau said: "I'm thrilled to begin my journey as managing director at Zenith Hong Kong. In the dynamic media landscape of today, marked by rapidly evolving consumer behaviours and increasing demands for seamless communication and efficient media tracking across the customer journey, our primary objective is to fully leverage our skilled team, cutting-edge technology, and AI-powered data insights."

"We are dedicated to delivering adaptable, top-notch services that consistently exceed our clients' expectations. Bolstered by the unwavering support of Publicis Groupe, I am confident that the Zenith HK will soar to new heights and attain remarkable success in 2024 and beyond," she added.

MARKETING-INTERACTIVE has reached out to Lau for more information.  

Don't miss: Publicis Groupe Hong Kong names new chief strategy officer

Back in November 2023, Publicis Groupe Hong Kong named Martin Smith as its new chief strategy officer, who relocated from the United Kingdom to Hong Kong to take on the new role.  

Smith brings over 20 years of strategic expertise to Publicis Groupe Hong Kong and a passion for innovative approaches to creating great works. Smith will drive business transformation and integrated solutions by putting data, creativity, media, commerce, CRM and technology together. 

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