yuu Rewards Club launches in Singapore

yuu Rewards Club has made its presence in Singapore. Founded by Temasek in strategic partnership with DFI Retail Group, minden.ai has launched the Rewards Club that aims to unite the nation’s most popular brands, as well as to help consumers to earn rewards on their everyday purchases.

minden.ai has partnered with BreadTalk Group, DBS Bank, PAssion Card, Mandai Wildlife Group and Singtel to launch this rewards club. The app is available for download in the App Store, Google Play Store and Huawei App Store in Singapore.

Jacky Mak, brand marketing director, yuu Singapore told MARKETING-INTERACTIVE that the campaign saw large scale placements across MRT stations including City Hall, Dhoby Ghaut, Tampines and Jurong East. Point of sale materials with usage information and tips on how to earn and accelerate one’s points earning abilities were also placed across their partner brand stores.

To celebrate the launch of yuu Rewards Club in Singapore, pop-up events will be organised across the island where consumers will get a chance to interact with the brand and engage in fun and games where they can earn points and redeem prizes.

“The yuu Rewards Club will set a new standard for loyalty programmes in Singapore, as it leverages technology and a strong partner ecosystem of household brands to deliver exceptional value to consumers and businesses,” said Sng Ren Yeong, CEO of minden.ai.

According to a study conducted among 1,000 respondents in Singapore by research agency 2CV , 60% of Singaporeans are increasingly looking to join rewards programmes in order to save money. Three in four Singaporeans are worried about the current economic climate, especially among millennials and Gen X respondents.

“Consumers will be able to enjoy new shopping experiences and personalised rewards on their purchases, and merchants can achieve better business outcomes. We look forward to welcoming more brands onto the yuu platform in the months to come, and providing a streamlined, easy-to-use rewards experience for our yuu members.” Sng added.

Related articles:

Yuu launches social responsibility programme to send love to community
yuu Rewards partners Shell HK to beef up loyalty network
Dairy Farm's 'yuu' app records more than 2 million downloads
Dairy Farm Group’s yuu Rewards Club launch campaign redefines digital customer engagement with seamless O2O brand experience