yuu celebrates partnership with FWD HK with game truck

yuu has celebrated its strategic partnership with FWD Hong Kong by launching a game truck which will stop at various locations in the city throughout September.

The partnership aims to extend the insurance products to medical plans, where yuu members can now get all-round protection with yuu Insure. This also aims to enhance online insurance experience for yuu members. 

The new partnership introduces additional medical insurance options such as Voluntary Health Insurance Scheme (VHIS), hospitalisation, critical illness as well as personal accident protection, offering a total protection for yuu members.

Members who enroll selected FWD medical plans via the yuu App will also earn a time-limited welcome offer of up to 50,000 yuu points, in addition to earning 1 yuu point for every HK$1 premium paid. 

To celebrate the launch of this partnership, the “yuu Insure game truck” will be making stops at prime locations such as Quarry Bay, Causeway Bay, Tsim Sha Tsui and Mong Kok for three weekends starting 14 September.  

The game truck initiative aims to generate buzz around the new partnership between yuu Insure and FWD, according to yuu's spokesperson. "This strategic approach allows us to connect with members in high-traffic areas, offering enticing yuu points as an incentive to encourage participation."

Visitors can also enjoy a fun dip in a ball pit to earn up to 10,000 yuu points. Members will have the chance to join the pop-up “yuu points giveaway” activity near the game truck and earn even more yuu points. 

"The ball pit game reinforces our campaign’s key message of earning yuu points through yuu Insure, resonating strongly with a broad audience and enhancing overall appeal," added the spokesperson. 

By adopting a fun, engaging, and impactful creative content, this campaign aims at building top marketing funnels to achieve two primary objectives, including enhancing the awareness of the yuu Insure and FWD partnership to educate customers about the unique selling propositions of yuu Insure and essential attributes of FWD's insurance products.

"By leveraging yuu’s CRM channels to reach mass member base, supported by on-target paid digital channels and offline activation, we ensure maximum reach and frequency," said the spokesperson. 

The campaign will be promoted via through-the-line communications channels, including yuu CRM and digital platforms, including programmatic ads and SEM.  social media including third-party social media and social boosters, and owned social media platforms. Offline activation including out-of-home ads on bus bodies and targeted residential TV advertising will also be leveraged.

"As a comprehensive rewards programme, yuu is committed to delighting our Members by offering wide range of exclusive offers and rewards,” said Gerard Whelan, yuu Rewards director.  

"With the rapid increase in demand for online insurance products, we are expanding our partner network with the best insurance brands to meet our members' needs. Our partnership with FWD brings a seamless and rewarding online insurance experience for members. It combines the strengths of both brands to not only allow Members to enrol medical insurance plans through the yuu App, but also to earn yuu points at the same time,” he added. 

Ken Lau, managing director of Greater China and Hong Kong CEO, FWD said, “As one of the top five insurers in Hong Kong, we are committed to changing the way people feel about insurance. Both FWD and yuu continuously pursue excellence in online products and drive digital innovation, and it is this shared vision that brings us together to achieve a win-win situation.”  

“By leveraging yuu's powerful network through this partnership, we are offering our customers and yuu members an innovative and simple online insurance and reward experience, empowering them to live life to the fullest,” he added.

yuu, with over five million Members and launched yuu Insure in 2021, is now in partnership with three insurance brands to offer members with various insurance products, including Hang Seng Insurance for deferred annuities, endowment life insurance, term life insurance and cancer insurance; Chubb Insurance for travel, sports personal accident and home insurance; and Allianz Insurance for private car insurance.

In the first half of 2024, the number of members enrolling in insurance plans and amount of policy enrolled via yuu Insure increased by over 60% and 50% respectively, comparing to the first half of 2023, according to yuu.

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