Digital Marketing Asia 2024 Singapore
marketing interactive Digital Marketing Asia Singapore 2024 Digital Marketing Asia Singapore 2024
YouTuber Uncle Roger to open his first restaurant in Malaysia

YouTuber Uncle Roger to open his first restaurant in Malaysia

share on

Malaysian comedian and YouTuber Nigel Ng, best known for portraying a middle-aged Cantonese character Uncle Roger, is set to open a new restaurant in Malaysia later this year.

Ng announced this in a video of him reacting to late celebrity chef Anthony Bourdain eating in Malaysia, where he made commentary praising Malaysian food.

“If you like food you have to travel to Uncle Roger country [Malaysia], because so many ingredient[s] we don’t export, you can’t get it out of any other country,” said Ng. 

Don't miss: PichaEats doubles down on refugee support in MY despite fake food order

He then makes a segway to a “secret” announcement halfway through the video.

“By the way, another reason you should go to Malaysia is that Uncle Roger actually [is] going to open my very first restaurant, coming soon later this year,” he said.

Those who cannot wait to try Uncle Roger’s food can instead taste his creamy chili crab pasta kit, which just saw its second and final launch. The set includes two bundles of bucatini and spicy sauce with crab at US$29.99 (RM141.4). Its previous launch was sold out incredibly quickly, according to Ng himself.

In response to complaints about exorbitant prices, Ng said it is of “restaurant quality” and “cannot be compared to instant noodles”. He also explained that “shipping frozen food is very hard”, and the US$20 shipping price ensures the ingredients stay fresh. He then offered a 10% discount code to his audience.

“After that, if you feel this is too expensive for you, your wallet is too weak,” he joked.

Comments under the video mostly expressed excitement for Ng’s “little secret”, with some commenters excitedly asking for the name and location of the restaurant.

Photo courtesy of mrnigelng/YouTube

Gear up for the most captivating PR conference of the year! #PRAsia #Singapore & #Malaysia returns, bringing you the tools and insights you need to dominate in this dynamic environment. Join over 100 industry leaders and experts for an action-packed program filled with insightful discussions and valuable takeaways.

Related articles: 
StanChart HK turns dim sum eatery into anti-fraud restaurant
KFC Malaysia shutters over 100 restaurants amidst pro-Palestine boycott
Coach brings New York City dining to Jakarta with new restaurant

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window