YouTube is now rolling out ads when you pause a video

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Advertisers can now target your paused videos on video sharing platform YouTube with the launch of 'pause ads'. The platform confirmed to MARKETING-INTERACTIVE when it reached out that it has widely rolled out pause ads to all advertisers.

YouTube has seen "strong advertiser and strong viewer response" since it has rolled out pause ads to all advertisers, it said.

YouTube told MARKETING-INTERACTIVE that it began testing pause ads in 2023 with some advertisers and they ended up being quite popular.

Don't miss: You can now shop on YouTube with this Shopee partnership

This comes just months after YouTube said that it would be bringing unskippable 30-second ads to television screens. YouTube reportedly said at a YouTube Brandcast event in May that it will be adding 30-second unskippable ads to top-performing content watched on connected TVs, according to The Verge.

Users now will reportedly see a single 30-second ad instead of two consecutive 15-second ads.

YouTube users can avoid both unskippable and pause ads with a YouTube premium subscription though.

In Asia, YouTube and eCommerce giant Shopee are partnering up to launch "YouTube Shopping".

First launched in Indonesia, the program will soon roll out to other SEA markets starting with Thailand and Vietnam in the coming weeks.

YouTube Shopping is a program which provides a shopping experience for viewers, while allowing creators to increase their source of income on YouTube. Via the new program, viewers can easily start shopping while watching content from their favourite creators.

With YouTube Shopping, the full list of tagged products and product information will be made available in the description and 'products' section of the video. Following which, viewers can click on a product they like and be immediately redirected to an external sales page for a quick and easy purchase. Creators also have the flexibility to tag products, both on existing and new videos, and embed them during live streams.

"We've seen how creators in Indonesia are finding and connecting with their audiences, both in Indonesia and around the world, and we look forward to further empowering the creator community with these more diverse monetisation opportunities and options, while driving the growth of the digital economy in Indonesia," said Ajay Vidyasagar, regional director of APAC, YouTube.

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