YouTrip styles famous bag charm Labubu in new campaign

Multi-currency mobile wallet YouTrip is giving away exclusive outfits and blindboxes to Labubu enthusiasts in Singapore. 

The giveaway campaign comes as Labubu gains popularity as a bag charm. The brand has unveiled an exclusive limited-edition explorer-themed outfit for the furry monster. 

The outfit, completely decked out in purple, features a bucket hat, a set of overalls and a white cotton t-shirt.

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The exclusive outfit also comes with accessories such as a tiny suitcase and a YouTrip card. 

Only 100 lucky YouTrip customers will be picked as part of this giveaway campaign. 

That's not all, six of the lucky winners can stand a chance to win one Labubu v1 blind box at random. 

To amplify the giveaway campaign, YouTrip has worked with travel influencers known as Mechie CY and Jason Soo.

Both the influencers posted an unboxing of the exclusive limited-edition outfits, giving fans an up-close look of the prize they can win if they are selected. 

This giveaway comes as YouTrip launches its first major brand campaign to celebrate Singaporeans' travel aspirations by encouraging them to sing along to save on their next trip. 

Launched earlier in May this year, the campaign featured a catchy soundtrack and vibrant visuals that bring the YouTrip brand personality to life.

It also featured an advertisement which captures the excitement and joy of travel and showcased how YouTrip empowers users to save money and experience seamless transactions on their adventures.

In the video, a traveler goes to different destinations, singing a catchy tune with the lyrics, "you want it, YouTrip it". 

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