Carlsberg's YAU and local porcelain factory partner up to support local craftmanship

Carlsberg's craft beer brand YAU has collaborated with Yuet Tung China Works (粵東磁廠), a local porcelain factory that was established in 1928 to launch porcelain beer glasses that advocates the brand DNA of brewing beer for locals and support local craftsmanship. 
 
Available from 24 May, the beer glasses will be available for redemption at 7-Eleven stores and in selective on-trade outlets. YAU's signature characters are in full display on this "Made in Hong Kong, For Hong Kong" beer glasses. Yuet Tung China Works has used a traditional painting technique to bring to life the YAU characters created by Brainrental Lab in the classic porcelain color palettes. The product is a fusion of two "Fat Siu Yau" from different creative industries, creating a collectible item that represents local culture and the craft they are passionate about.

Furthermore, consumers who order three YAU craft beer tasting sets during the promotion period at selected bars and pubs outlets can join Porcelain Beer glass DIY workshops to add their personal design touches to the glass and make it truly theirs.

Don't miss: Carlsberg HK launches alcohol-free beer with original taste

MARKETING-INTERACTIVE has reached out to Carlsberg for more information.

Don't miss: Carlsberg HK, SG and MY partner up to refresh SKOL's brand look

Most recently, Carlsberg Hong Kong joined forces with Carlsberg Malaysia and Carlsberg Singapore to relaunch a refreshed new look and feel for its beer brand SKOL to appeal to younger consumers.  
 
The new SKOL brand identity and packaging comes with the eagle, symbolising freedom and confidence, “unwinding and unplugging”, and resonates with consumers who wish to wind down after a hard day of work, according to the release. 

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