Klook celebrates its 10th year with 'money-can't-buy' experiences

In celebration of its 10th anniversary, Klook is offering consumers a series of free "money-can't-buy" experiences across various regions around the globe. 

The series of experiences include snowboarding with world champion snowboarder Gian Simmen in Jungfraujoch, Switzerland; a day at the Hong Kong Disneyland; experiencing as a vet for a day at Mandai Wildlife Reserve in Singapore; a two-night, three-day escape at COMO Maalifushi in the Maldives; and underwater experience at Deep Dive Dubai.

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“We know travellers are always searching for unique, shareable experiences, but rising costs can make these dreams feel unattainable. As the category leader in experiences, we wanted to go above and beyond for our users. That's why, to celebrate our 10th anniversary, we’re giving back with these spectacular, once-in-a-lifetime experiences that truly embody what Klook stands for—creating unforgettable moments that last a lifetime,” said Marcus Yong, vice president of global marketing, Klook.

From 4 September to 31 October, users can participate by visiting Klook and register their interest in the selected ‘Money-can’t-buy experiences’. Meanwhile, entry for "A royal dream comes true" experience at Hong Kong Disneyland closes on 22 September.

Aspiring winners are also encouraged to share their personal stories, explaining why they are the biggest fans or how these adventures align with their aspirations. The winners will be announced in November.

"We're empowering our users to embrace their 'main character energy', making them feel like the stars of their own adventures. It's all about helping them create those once-in-a-lifetime moments that they'll cherish forever,” added Yong.  

To further promote the campaign as part of Klook's anniversary festivities, a second series of the unique ‘Money Can’t Buy Experiences’ that Klook will unveil later in October.

MARKETING-INTERACTIVE has reached out to Klook for more information. 

Don't miss: Klook invites HKers to rediscover the purpose of travelling with new campaign

While in Hong Kong, Klook also kicked off its 10th anniversary celebrations in July, inviting Hongkongers to rediscover the purpose of travelling by advocating a new attitude.

Also known as “We are Try-Vellers” (出發放試玩！), the campaign was done in collaboration with creative agency SOCIETY and aimed to champion the idea of trying out new experiences. It targets digital-savvy travel lovers aged 25 to 45 who value flexibility.

Klook has named local actor Terrance Lau, and members of local boyband ERROR, Fatboy and Dee, as its yearly branded “Try-vellers” brand ambassadors. Their mission was to invite Hongkongers to be adventurous when travelling and be open-minded to try out new experiences.

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