Qatar Airways' AI campaign makes passengers the star of their own film

Qatar Airways is putting the spotlight on passengers in its new AI campaign. 

The global "AI Adventure" film utilises AI technology to place consumers within the film so that they can become the star of it.

As part of the campaign, viewers can select from multiple scenes within the film to star in leading roles. The characters will be an accurate reflection of the viewer's appearance, adapting to their facial features and skin tone. 

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The campaign aims to reinforce the brand's commitment to developing incomparable, immersive experiences for everyone.

In addition, it affirms the airline's dedication to place customers at its very heart.  

"At Qatar Airways, we go beyond simply meeting customer expectations - it's about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences," said Badr Mohammed Al-Meer, CEO, Qatar Airways Group. 

 "Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand, but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you," said Thierry Antinori, Qatar Airways' chief commercial officer. 

Accompanying the campaign, is a brand film. In the film, an actress is seen wrapping up filming in London. She accidentally bumps into a man and drops her earring before heading off. 

The man then attempts to return the earrings to her. In doing so, he sets off on an adventure to locations such as Cape Town, Tokyo and New York. Each time, he almost gets to her but is just a little too late. 

The two lovers finally meet again at an airport in Doha. After spending time together, they have to inevitably split. However, they both decide to miss their flights and choose to have an adventure together. 

The film ends with a scene of a Qatar airplane flying over the couple. 

"With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable," said Babar Rahman, VP of global marketing and corporate communications. 

This campaign comes after a recent turbulence incident while airborne over Türkiye from Doha to Ireland. 

The plane, flight QR017, landed at Dublin Airport as scheduled and injured passengers and crew were treated by emergency services. 

In a statement, Qatar Airways confirmed that the flight landed safely and that "a small number of passengers and crew sustained minor injuries in flight and are now receiving medical attention."

"The matter is now subject to an internal investigation. The safety and security of our passengers and crew are our top priority," it added. 

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