Yakult SG PR team doubles up as tour guides for factory tours to public

Probiotic cultured milk drink company Yakult Singapore is offering free factory tours, where its PR team will act as guides to visitors and give a presentation on the background of the company and its products, according to its website. As part of the tour, visitors also get to view a scientific documentary on the benefits of probiotics or an animated video on the role of the L.casei strain Shirota, the cultivated bacteria in the Yakult drink, in the maintenance of the digestive system.

Visitors can also view its high tech production process through a glass-walled viewing gallery. According to its website, the glass walls were specially constructed to provide clear viewing and to prevent contamination and accidents on the factory floor so that visitors can view what goes into the drink without having to watch their steps. MARKETING-INTERACTIVE has reached out for additional details. 



Yakult was also previously offering virtual tours amidst the pandemic where it required a minimum of 15 participants. This was largely offered to schools and corporate entities. Meanwhile, its physical tours require a minimum of 20 people, and a maximum of 40.

Yakult Singapore has been offering tours of its factory since 1987, and has welcomed over 437,000 people ranging from pre-schoolers to senior citizens from grassroots, community centres, private organisations, government bodies and educational institutions of all levels. Established in 1979 in Singapore, Yakult has expanded to over 40 countries and regions globally and sells over 40 millions bottles of Yakult daily, according to its website. 

Last year, Yakult launched a three-part mini-game titled "Yakult Theme Park" to better engage with its audience and provide an interactive learning opportunity on gut health through a personalised experience. The game targeted its existing consumers, families, and children and featured three zones - Rollercoaster, Haunted House and Escape Room. In 2018, Yakult partnered with ADK Singapore and introduced Joseph Schooling in its "Billions Strong" campaign. The campaign aimed to offer a rare glimpse of Schooling's journey before he emerged under the spotlight.

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