Have you seen these limited edition Nutella jars for World Nutella Day yet?

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Nutella is kicking off World Nutella Day with a global "#GiveANutellaSmile" campaign aimed at spreading positivity, feeding togetherness and bringing enjoyment to tables around the world with limited-edition Nutella jars.

World Nutella Day is part of the brand's 60th anniversary celebrations since its inception in Piedmont, Italy in 1964.

As part of the campaign, Nutella is launching a series of new limited-edition Nutella jars. Each jar features characters such as 'The Superhero', 'The Rockstar', 'The Romantic' and 'The Chef' amongst many others.

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In tandem, Nutella will also launch a digital activation for consumers via a special jar configurator on the Nutella website.

On the Nutella website, users can pick one of the special characters listed and create personalised stickers, as well as a message, for the jar. The creation can later be downloaded and sent to a special someone.

"Through the unbeatable taste of Nutella, we have now created a range of new product experiences," said Giovanni Ferrero, executive chairman of Ferrero Group.

"Looking ahead, we remain committed to building on this legacy, finding even more ways to offer fans positivity and choice. We have been spreading smiles across the globe for 60 years and through passion, creativity, and innovation, Nutella will keep the world smiling for years to come.”

Nutella is not the only brand celebrating its anniversary this month. Closer to home, KrisFlyer, the rewards programme of the Singapore Airlines Group, is celebrating its 25th anniversary.

As part of its celebration, KrisFlyer released a film titled Celebrating 25 years of making every experience miles better.

Celebrating 25 years of making every experience miles better is a heartwarming coming-of-age film following the journey of a young girl. It also captures a snapshot of rewards offered by KrisFlyer.

In the film, the young girl steps through life's different doors as she navigates a tapestry of diverse experiences with her father. This includes the youthful thrill of experiencing her first plane ride to the wonder of a glamping trip and discovering her own style.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!

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