Wonda Coffee powers Malaysians with new Keluang Man edition drink

Malaysia coffee brand Wonda Coffee and Malaysian comedy superhero Keluang Man have come together to release a Wonda Coffee Keluang Man flavour. 

The new drink comes from Wonda Coffee, Astro Shaw and Astro Gempak's strategic collaboration. The collaboration, according to a statement seen by A+M, aims to celebrate the rich flavours Malaysians love and unveil a bold new look for Keluang Man. 

“We are incredibly excited to partner with Astro Shaw for the launch of the ‘Wonda Kopi Edisi Kluang' (Wonda Cofee Kluang edition). This collaboration is not just about bringing together two iconic brands, but about creating a unique experience that resonates deeply with Malaysians," said Amy Gan, vice president of marketing at Etika. 

"Keluang Man holds a special place in the hearts of many, and we wanted to celebrate this legendary character with a product that combines the best of Wonda’s coffee expertise with the powerful spirit embodied by Keluang Man," added Gan

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The Keluang Man edition drink is a tribute to the city of Kluang's celebrated coffee culture and will offer a bold taste that echoes the region's coffee. Infused with herbal supplement Tongkat Ali, the drink aims to reflect the robust character of Keluang Man and embody the strength and vitality of the Malaysian superhero. 

"Just as Kluang’s coffee has been a cultural touchpoint for Malaysians from all walks of life, we hope that this special edition will evoke that same sense of unity and pride. The rich blend, combined with the essence of Tongkat Ali, pays homage to the strength and resilience that Keluang Man represents. We believe this collaboration is a testament to the power of local storytelling and the magic that happens when two iconic brands come together," said Gan. 

Through this collaboration, Wonda Coffee hopes to strengthen its connection with its consumers by tapping into the nostalgia and excitement that Keluang Man brings. The collaboration also sees the reveal of Keluang Man's new suit. 

"We are especially excited to be part of the reveal of Keluang Man’s new suit, which symbolises a bold new chapter for this legendary character. Just as the suit bridges tradition with modernity, our Wonda Kopi Edisi Kluang blends the rich flavours of Malaysian coffee culture with a touch of innovation, capturing the essence of what it means to be truly Malaysian. We believe that this collaboration will not only resonate with fans of Keluang Man but also create lasting memories for coffee lovers across the nation," added Gan. 

Also featured is an exclusive 30-second teaser video, directed by Ezrie Gazali. The video will be available on Astro Gempak's social media platforms as well as on TV. 

The ad starts with close up shots of the new drink followed by close up shots of Keluang Man's gloves. A shot of the can later reveals that the hero, identified by the logo on his belt, is standing behind it. 

A purple curtain is later pushed aside to reveal multiple cans of the new Wonda Coffee Keluang Man drink, arranged in the shape of the superhero's logo. 

“The Keluang Man film has its unique strengths, and by leveraging the Keluang Man film’s strengths, we are also opening the door to various exciting activities and collaborations. With great pride, we announce the ‘Wonda Kopi Edisi Kluang’, a collaboration that not only offers a different experience to the film’s audience but also marks a new beginning in efforts to make local films the best platform for more creative and innovative brand collaborations," said Raja Jastina Raja Arshad, executive producer of the Keluang Man movie and head of Astro Shaw. 

"Keluang Man is not just a legendary animated superhero but also a cultural symbol. Likewise, Wonda Coffee, known for its authentic Malaysian taste, is very close to the hearts of the people. By bringing together these two symbolic local brands, this collaboration celebrates Malaysia's identity, and we hope to create more exciting moments for audiences," he added.

This collaboration comes after Wonda Coffee announced that it is the official coffee sponsor of the Keluang Man movie. 

The partnership comes as Wonda Coffee aims to support local talent and entertainment in Malaysia. 

"The partnership between both brands also came about under one key objective – supporting local talent and entertainment in Malaysia. Over the years, WONDA has been a strong champion of local initiatives, showing its great support for Malaysians through various campaigns and initiatives," said Wonda Coffee in an Instagram post. 

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