WONDA Coffee aims to engage consumers’ senses via Grab rides

WONDA Coffee has collaborated with Grab to launch a campaign promoting its coffee to Grab’s passengers. Running from now until 24 June 2019, the campaign aims to provide passengers with a unique experience when they board selected Grab cars.The WONDA Coffee-branded Grab cars feature a 3D can installation of WONDA Zero Max on its roof top, in a bid to capture the attention of passengers. Additionally, the cars have coffee scents installed in them, and WONDA’s jingle will play upon the opening of car door. A QR code is also provided on the in-car hanger, and passengers who scan it or input the GrabStore ID will get a can of WONDA Zero Max Original. Not restricting the experience to just coffee, passengers can also sample Pepsi Black Ginger in Grab cars installed with a 3D impression of the Pepsi Black Ginger bottle, when they book a Grab ride.Santharuban T. Sundaram, senior vice president of marketing and alternate business at Etika, said that the country’s fast-paced urban lifestyle means Malaysians often cannot find the time to enjoy a cup of coffee. The company aims to reward its customers with an exciting experience through this collaboration with Grab.“At Grab, we always believed that there are new ways for consumers to discover and engage with their favourite brands whilst having a memorable Grab ride with us. And together with WONDA Coffee, we have been creating memorable experiences for our customers and coffee lovers and we are honoured to be able to work alongside with them in this campaign to continue to bring our users closer to brands and services that may interest them,” Vivek Muganthan, head of GrabAds, Grab Malaysia said.Read also:Why Etika created make-believe competitors and still spends on traditionalEtika’s VP of marketing Santharuban Sundaram takes on added responsibilities