Why Twitter Inc "no longer exists"

After over a year of incredible uncertainly and volatility at Twitter since Elon Musk took the helm, the social media company now simply, does not exist, according to court documents seen by MARKETING-INTERACTIVE.  

In court filings dated 4 April, it was quietly revelated that Twitter Inc. now "no longer exists" after it was merged into X Corp.

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X Corp is a privately held corporation whose parent corporation is X Holdings Corp, according to court filings. While the deal has not been acknowledged publicly yet, Musk did tweet out the letter X on April 11 in a cryptic reference to the merger. 

The merger itself seems to be one step closer towards Musk's goal of creating an app that can do everything.

In October last year, Musk revealed in a tweet that buying Twitter was an "accelerant to creating X, the everything app." Musk elaborated on this in an All In podcast with where he stated that he hoped to create a super app that can help with a variety of everyday needs. This would likely be similar to apps such as Grab or WeChat which Musk commended in the podcast before noting that we don't have an app similar to WeChat outside of China. 

MARKETING-INTERACTIVE reached out to Twitter for a comment, but only received a poop emoji in response. 

According to Elon Musk, in a tweet no less, it was revealed last month that all press enquiries sent to the company's press email, press@twitter.com from now, would now receive an auto response of a poop emoji. 

The move, in what seems to be an ominous signal of the company's direction, comes after reports that the social media company axed the entirety of its public relations staff in the company's multiple rounds of layoffs over the last few months. Since it's layoffs, emails to the company's press team have gone unanswered for months.

Just days ago, Musk also revealed that the final date for removing legacy Blue checks is 20 April. The check marks are meant to verify the accounts of celebrities, public figures and notable personalities. Musk said that in order to stay verified, these users would need to pay US$8 a month to join the platform's Twitter Blue subscription. If not, they would have their verified status revoked.

Musk also recently changed Twitter's bird mascot to Doge, a Shiba Inu who is the face of Dogecoin. The change was made two days after April Fools which caused users to suspect that perhaps this was a prank. However, it appears to have been changed back since. 

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