Whole of government creative tender sees 39 agencies added to roster

The Ministry of Communications and Information (MCI) has appointed 39 agencies to be part of its creative roster, following a whole of government (WOG) creative tender which was published on Gebiz on 6 March 2018. MCI confirmed the news to Marketing.Among the list of agencies that were picked include BLKJ, Formul8, Grey, Wild Advertising, Hakuhodo, Hogarth Worldwide, McCann Worldgroup, Dentsu Singapore, TSLA, Tribal, JWT, Edelman and MullenLowe, to name a few. Meanwhile, other partners appointed also include Mediacorp, Our Grandfather Story and Night Owl Cinematics. The agencies will also assist in media management and events management for media-industry networking sessions. Among the 67 agencies that competed for the tender included BBDO, Dentsu, SPH, Leo Burnett, Saatchi & Saatchi and Publicis.The aim of the tender is for the government to have a list of contractors and contracted prices for communication campaign services for a period of 12 months, with an option for renewal for another 24 months. The appointed agencies will also assist MCI in the execution of various integrated communications campaigns. This includes DSG-wide events such as the promotion of Singapore as a UNESCO Creative City of Design, Singapore Design Week and President’s Design Awards.This comes a day after Marketing broke the news of MCI appointing Publicis’ media solution led by Starcom as its master media agency, following a WOG media tender worth approximately SG$80 million. The length of appointment for the master media agency will be for a period of one year, with an option to extend for a maximum of two years.In 2016, MCI added 30 agencies, content creators and media owners to its agency roster, after 33 organisations pitched for the tender. Those contracted were also tasked with creative conceptualisation, planning, execution and media buying services for WOG communication campaigns for the whole year, with an option to extend for two more years.(Photo courtesy: 123RF)