What's your ideal Christmas celebration like? [VIDEO]

Christmas is for one and all and to prove this, IKEA has created a new campaign that will cater to any level of a Christmas mood you require.While some like to celebrate Christmas with just a few festive accents and decorations, others want a full, pow-wow, traditional Christmas celebration. Through this campaign, IKEA looks to show that whatever your ideal holiday celebration is like, the furniture store can cater to it.Created by BBH Asia Pacific, the execution takes the shape of a familiar 30 sec TV spot, but also with an interactive YouTube video, where viewers can choose between min, mid, and max Christmas settings. The campaign also runs on the radio. It is currently for the Singapore and Malaysia markets.Silent Night, or Jingle Bells, take your pick!https://youtu.be/F4ZCs4nnUX0Campaign credits:​Executive Creative Director - Scott McClellandCreative Directors - Tinus Strydom & Maurice WeeSenior Copywriter - Nikhil PanjwaniSenior Art Director - Gary LimArt Director - Germaine Chen​Business Director - Bibiana LeeAssociate Account Director - Manavi SharmaAccount Executive - Denise CheongPR/Social Media - Deborah AbrahamProject Director - Lesley ChelvanSenior Strategic Planner - Rebecca AshSocial Strategist - Josie KhngCommunity Manager - Heidi LahtinenFilm Producer - Samantha DaltonHead of Digital Delivery - Rich MoellerDigital Project Manager - Larraitz LarenaCreative Technologists - Zac Ong & Jacky BoenProduction Company - Early Man FilmsDirector: AyyappaExecutive Producer: Anand MenonDirector of Photography: Daniel Lo