Weekly Roundup: Coca-Cola's AI holiday ad, Jaguar's controversial rebranding and more

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Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week has been an interesting one filled with controversies around AI-generated ads, debatable rebrands and more.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

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1. Why are consumers upset with Coca-Cola’s AI-generated remake of its holiday ad?

Coca-Cola's Christmas ads are always something to look forward to but this year, it's AI-generated reboot of its classic ad, “Holidays Are Coming” caused quite a stir.

The AI-generated ad saw largely negative comments with many saying they found it "distasteful", "scary", "soul-less" and "uninspiring". Some even said it looked "cheap" and that it did not bring forth the feelings that holiday ads should.

Read more here.

2. Starbucks Malaysia reportedly shuts 50 outlets

Berjaya Food, which operates Starbucks in Malaysia, has reportedly temporarily closed 50 out of its 408 stores nationwide.

The closure reportedly represents 12% of all Starbucks outlets in Malaysia, according to The Rakyat Post.

Read more here.

3. Jaguar sees sentiments dip following bold rebranding

Car brand Jaguar has seen its sentiments fall from 23.1% positive and 21% negative to 8% positive and 40.3% negative after it launched a completely reimagined brand refresh, according to media intelligence firm CARMA.

The rebranding of Jaguar sparked controversy among netizens, with many expressing disappointment or outrage at the updated logo and branding strategy, said a spokesperson at CARMA.

Read more here.

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