Weekly roundup: Chocolate Finance's ad war, 101 on NotebookLM and more

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Happy Friday MARKETING-INTERACTIVE readers and welcome back to the weekly roundup. This week has been an interesting one filled with ad wars, AI developments and more.

If you need a quick summary, welcome to MARKETING-INTERACTIVE's weekly roundup, a podcast and article feature in which we take you through the biggest stories of the week and take a deep dive into trending topics we've seen in the industry.

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1. Chocolate Finance goes head-to-head with GXS Bank in ad war

Financing companies Chocolate Finance and GXS Bank are going head-to-head in an ad war as it makes a bid for consumer's attention.

Earlier this month, Chocolate Finance said that its top-up programme rate will be decreasing from 4.2% p.a. to 3.6% p.a for the first SG$20,000 of funds from 1 November.

"We are revising our returns to 3.6% p.a. on your first SG$20k, 3.2% p.a. on the next SG$30k, and a target of 3.2% p.a. on amounts above," it said.

GXS Bank decided that this was a good time to take a not-so-subtle jab at Chocolate Finance by announcing a savings promotion that offers up to 4.3% p.a. in returns.

In an ad seen by MARKETING-INTERACTIVE, GXS Bank says:

It's time to let your savings grow with rewards [that are] sweeter than chocolate.

Read more here.

2. Baskin Robbins picks new CEO for MY and SG

Golden Scoop has appointed Ng Yau Chuan as chief executive officer (CEO) of Baskin Robbins Malaysia and Singapore, he told MARKETING-INTERACTIVE.

As CEO, Ng will be bringing a fresh perspective to the ice cream brand and help elevate Baskin Robbins to greater heights. At the same time, he will be overseeing the brand in Malaysia and Singapore and will be based in Malaysia.

Read more here.

3. NotebookLM for dummies: 101 on how it could take your brand image to the next level

Marketers, we have a new development in the field of AI that could potentially change the way you manage brand image and it's none other than NotebookLM, which was previously known as Project Tailwind.

Curious to find out how a tool that is largely meant for learning might be able to help you take your brand image to the next level? Let's dive in.