We Are Social Singapore picks new creative director

Socially-led creative agency We are Social Singapore has picked Rodrigo Mitma (pictured) as its new creative director.

In his role, Mitma is responsible for leading the creative team with fellow creative director, Daniel Foo, to deliver social-first, innovative, and effective work for clients. He reports to regional executive creative director Omar Sotomayor, the agency said. 

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Mitma is a creative and art director with nearly 15 years of experience in the industry, bringing with him deep expertise in healthcare.

Over the course of his career, Mitma has developed and led local, regional and global creative campaigns for clients across the healthcare sector, as well as FMCG, automotive, retail and government clients.

Prior to joining We are Social, Mitma was the regional creative director at DDB Asia. Before that, he spent just about six years in McCann Health Singapore, joining associate creative director in 2017 and being promoted to creative director in 2020.  

Prior to moving to Singapore, Mitma worked at Grey and CARNE Prime Advertising House in Lima

“Mitma brings invaluable expertise in regional and global campaigns for top-tier clients to our team. I’ve always admired his curiosity and resourcefulness in tackling creative challenges, from exploring new uses of AI to his attention to emerging trends in craft and design. He’s a true student of advertising,” said Omar Sotomayor, regional executive creative director of We Are Social Singapore.

"I was drawn to the agency’s relentless drive to raise the bar on what is considered ‘social’ for brands and consumers. Working with Sotomayor, Foo, and the team is going to be a remarkable experience; I can’t wait to create work that ignites conversations and generates hype, both online and offline," said Mitma. 

This comes shortly after We Are Social has appointed Anton Reyniers as head of strategy for Singapore. Reyniers takes over from James Honda-Pinder who will be taking on a newly created role within the network as head of growth APAC in Tokyo. 

In his role, Reyniers will be responsible for leading We Are Social Singapore’s strategic planning team to develop innovative and comprehensive strategy solutions to help clients meet their business objectives.

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