Watson's Malaysia embraces the chaos of family reunions in new CNY film

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Health and beauty retailer Watsons Malaysia is ringing in the Lunar New Year with its #HappyBeautifulYear 2024 campaign titled 'Enter the Dragons'.

The campaign aims to foster togetherness, emphasise family unity, and highlight the importance of health and beauty.

Anchoring the 'Enter the Dragons' campaign is a new brand film by Watsons. The brand film sees a drama unfold as tensions run high between the Dragons family as they prepare and make their grand entrance for Chinese New Year.

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The almost seven minutes brand film is split into three parts and features local celebrities and influencers such as Mimi Chu, Amber Chia, Joey Kong, Alvin Wong, Chelsia Ng, Mark O'Dea, Phey Yong, Han Xiiao Aii, Perry Kuan and Kyzer Tou.

The first part introduces the different family members of the Dragon family as they compete against each other to see who is the most generous. Two sisters compare the success of their relationships, a pair of twin siblings show up bearing a giant hamper, while another married sister gets her son to order goodies in advance using the Watsons app.

Other parts of the film see the family members battle to be the most filial to the matriarch.

Each part features products such as skin care and vitamins that can be purchased and gifted to loved ones during the festive season.

The brand film event also hints at a potential Hari Raya campaign from Watsons in two months' time as the family's cat Unik shows up from the future in a Baju Kurung in the midst of the unfolding drama.

The film ends with a musical song and dance and the sharing of good wishes and luck for the coming new year.

“With the new year brimming with hope, we hope that this Year of the Dragon brings everyone good energy, strength, and success. We hope our customers will enjoy the Watsons #HappyBeautifulYear 2024 campaign, which is set to bring excitement for everyone,” said Caryn Loh, managing director of Watsons Malaysia and regional exclusives director of Watsons International.

In addition to a brand film, Watsons is running promotions and deals for its Watsons Club members and customers. Some of the prizes to be won include a brand new fully electric Tesla car, Apple gadgets and e-vouchers.

To be in the running to win these grand prizes, members will have to spend RM80 in-store and online with any Visa card from now until 29 February.

Digital savvy customers can also download sticker-packs from Watsons' Instagram, WhatsApp and Telegram channels, as well as try out its new AR filter.

In addition to the campaign, Watsons Malaysia also worked hard to give back to the community over the festive season. According to Loh, the brand visited over 14 elderly homes and orphanages throughout Malaysia, providing essential products, supplements, personal care items, and food supplies worth close to RM100,000.

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