Watsons and FWD unpack insurance plan for your makeup (yes, makeup)

Singapore’s health and beauty retailer, Watsons, has launched Retailssure, a makeup exchange assurance programme, in partnership with pan-Asian insurer, FWD. Retailssure’s pilot programme will start on 8 March and is applicable for the first 5,000 exchanges until 30 June.  This launch is in conjunction with Watsons’ 35th anniversary and FWD Group’s 10th anniversary.

Retailssure’s makeup exchange assurance programme will allow its shoppers who have bought an unsuitable makeup product in-store or online to exchange it in-store even if it has been opened and tried. Watsons members can exchange makeup products bought from any Watsons store or online via Watsons eStore that are unsuitable after trying them out within seven calendar days from the date of receipt for in-store purchases or from date of delivery for online orders. For every transaction, one makeup product can be exchanged for another within the same makeup functionality at any Watsons store islandwide.

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Exclusively to Watsons’ members, Retailssure is set to benefit its members by enabling them to purchase makeup products with assurance and a greater peace of mind by addressing key pain points that makeup shoppers tend to face such as wrong colour shades and unsuitable product textures.

“Even as Watsons turns 35, we are constantly seeking new and innovative ways to meet the evolving needs of our discerning shoppers. Retailssure will empower the retail experience of over one million Watsons members that we currently have, especially when shopping for makeup,” said Irene Lau, managing director of Watsons Singapore.

Lau added that with close to 30 reputable makeup brands from all over the world to choose from, and many exclusive to Watsons, the brand hopes that this first-of-its-kind, consumer-oriented programme will increase its shoppers’ top-of-mind-recall and elevate Watsons’ position as the go-to, accessible retailer for makeup products in Singapore.

Adrian Vincent, CEO-Designate of FWD Singapore, added, “Through this programme, we aim to offer a transformative retail experience for customers at Watsons. We are dedicated to empowering customers and encouraging them to enjoy life to the fullest and celebrate living, knowing that we have got their back. We look forward to an exciting partnership with Watsons and more upcoming initiatives to further empower Singaporeans.”

“At FWD, we strive to make digital insurance more accessible and deliver innovative propositions to customers,” said Terence Lim, group chief officer, digital commerce, FWD Group. “Retailssure is another example of how we work closely with partners to meet customers’ needs. As FWD turns 10 as a group, we are excited to embark on this strategic partnership with Watsons to launch this first-of-its-kind innovative makeup exchange programme to meet the needs of their members in Singapore.” Lim shared.

MARKETING-INTERACTIVE has reached out for more information. 

In celebration of International Women’s Day, Watsons recently unveiled its “DARE TO BE” campaign to further its commitment to transcending stereotypes and standing with women to discover the best version of themselves.

This comes following the Asia-wide “The New Beautiful” campaign launched last year that inspired a heightened awareness of holistic beauty. In an interview survey of 11,000 women conducted by A.S. Watson, over 50% of women described themselves as “unconfident”. Through this initiative, Watsons continues to advance the cause of gender equality with its 90 million female Watsons Club members in the global community.

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