VR company PICO expands presence in Malaysia, opens second store

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Virtual reality (VR) company, PICO, has launched its second store in Malaysia through its authorised distributor, Rainbow Distribution.

Strategically located at Queensbay Mall, Penang, the new store is offering a range of immersive VR experiences and PICO VR headsets for those up north of the peninsular.

The PICO store offers an immersive experience across four experiential zones dedicated to gaming, fitness, entertainment, and social. This comprehensive VR shopping destination caters to both enthusiasts and newcomers, giving customers the opportunity to engage first-hand with PICO VR headsets placed throughout the store.

Additionally, the store features an experiential kiosk at the storefront, inviting visitors to embark on a journey into the VR world.

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Aside from giving customers a VR experience, PICO's store is also set to cater to customers' after-sale needs. PICO's warranty programme offers a one-for-one exchange where customers are able to swap their unit for a brand-new unit on the spot. Trained product experts are available to guide users and answer any technical questions.

Allen An, regional director of PICO Southeast Asia, said the opening of its second store in Malaysia demonstrates the company's strong commitment to the market and its determination to bring the wonders of VR to everyone.

"With our latest innovation, the PICO 4 all-in-one headset, we are excited to introduce people of all backgrounds to a limitless world of possibilities," he added.

In conjunction with the opening, PICO will also be having a summer sale and a grand opening special deals.

A+M has reached out for more information.

Earlier this year, PICO joined forces with Wave, the virtual entertainment powerhouse, to develop a series of immersive 3D concert experiences with world renowned artists. The partnership launched with a premiere virtual concert event, The Calvin Harris Experience.

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