Volkswagen takes over car vending machine in electric OOH campaign

Volkswagen Singapore has taken over Ten Square in its latest OOH campaign. 

The campaign sees the brand replacing all the cars in the car vending machine and bringing in instead, its electric ID Buzz models. 

In addition, the German carmarker has also taken over the building's digital billboard with visuals of the ID Buzz and the Volkswagen logo. 

Don't miss: Volkswagen goes on food tour with The Daily Ketchup in first-ever Asia podcast campaign

That's not all, Volkswagen Singapore will also be running a giveaway for fans of the brand in Singapore. 

As part of the giveaway campaign, participants will have to snap a photo of the Ten Square tower and count the number of orange ID Buzz cars in the tower. 

Participants will later have to share the photo on Instagram Story with the hashtag '#WhatsTheBuzz" and tag Volkswagen Singapore. 

The giveaway campaign will run until 23 October where winners can stand a chance to win exclusive merchandise. 

Meanwhile, Volkswagen Singapore will be taking over Ten Square until 29 October. 

MARKETING-INTERACTIVE has reached out to Volkswagen Singapore for more information.  

This campaign comes as the carmaker took listeners on a food tour in its new podcast campaign to celebrate the launch of its All-Electric ID.4 car electronic vehicle (EV) in Singapore in August. 

Marking the brand's podcast advertising debut in the Asian market, the campaign aims to reach consumers interested in EVs while addressing the prevalent issue of "range anxiety". "Range anxiety" is the concern that an EV won't have sufficient charge to complete its journey.

It also aims to enter "Singapore's longest test drive", a relay in the Singapore Book of Records that tests the distance of hybrid and EV models. 

In partnership with podcast company Acast, the campaign featured hosts recording an episode while crisscrossing Singapore in the ID.4, showcasing the vehicle’s range in a relatable and engaging manner. 

To bring the project to life, Volkswagen leveraged Acast's creator network and partnered with podcast The Daily Ketchup to go on a food tour. The podcasters mapped out a driving route to taste hokkien mee at four different hawker stalls, bringing them to four corners of the city in a single day.

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