Viu Malaysia reappoints Mad Hat PR for communications efforts

OTT video streaming service Viu has reappointed Mad Hat PR to lead its communication efforts in Malaysia for the next 12 months. The agency was first appointed in early 2018 following a three-way pitch and has since launched Viu’s most high profile campaigns. These include the Malaysian Viu Original shows - Salon, Jibril and The Bridge. The last year also saw a series of collaborations with media and influencers to develop engaging and informative content, along with events and initiatives which led to the hype around Viu’s campaigns. According to the press statement, Mad Hat PR has also supported Viu in establishing a presence and harnessing relationship on behalf of the brand, resulting in greater awareness of the brand and its initiatives. Mad Hat PR’s passion for pushing the envelope to continuously create engaging and vibrant content is amongst the key contributors to Viu’s collaborations with rising influencers and content creators. This then led to the brand generating some very fresh engagement both online and offline, the statement read. Rossnan Cheong (pictured), head of marketing at Viu Malaysia said working with Mad Hat PR over the past year seemed "effortless" as both parties share the same confidence in content being king. "Mad Hat PR comes with a great understanding of our business as well as impressive strategic thinking and ideas. With their shared passion for the brand and capable team to support our communication efforts, we are excited to see what we can achieve together as we continue to propel the Viu brand into 2020,” Cheong said. Angeline Chandran, GM at Mad Hat PR said: “We’re ecstatic to continue working with Viu who is without a doubt changing the content landscape in Malaysia and beyond! Not only have they been progressive with the content they develop, but as clients have also been very open and receptive to us doing things differently. She added that the key to staying ahead of the game lies in creating utterly authentic content that is not only entertaining but meaningful and resonates better with Viu’s audience. The extension of the partnership is an exemplification that the agency has delivered value and gained Viu’s confidence and trust, Chandran said.