Vistar Media partners Big Tree to expand DOOH advertising across MY

Vistar Media and Big Tree have partnered up to bring a range of premium digital screens to advertisers across Malaysia. 

Vistar Media is a global provider of programmatic technology for digital out-of-home (DOOH) and Big Tree is a Malaysian out-of-home (OOH) advertising solutions provider. 

Through this partnership, Vistar can seamlessly connect advertisers around the world to Big Tree's network of 30 digital venues spanning outdoor billboards, retail shopping malls and transit train stations. 

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Additionally, Vistar buyers and DSP partners will have access to Big Tree's OOH screens for campaigns running across the region. 

“[Big Tree's] inventory truly responds to our fast growing local and international demand. Having such leading publishers onboard within Vistar's marketplace not only reaffirms our leadership position across Southeast Asia but will also contribute to the adoption of programmatic DOOH for the industry at large," said Franck Vidal, director of Southeast Asia sales and partnerships at Vistar Media, in a statement. 

“Big Tree brings a range of impressive digital signage to Vistar’s supply network, easily connecting advertisers with their key audiences by delivering the most engaging messages to consumers during key touch points throughout their day.”

Big Tree chief operating officer Stephanie Wong Pui Tse added, "Positioned at the forefront with an expansive DOOH inventory in Malaysia, Big Tree is committed to staying ahead of the curve by offering impactful and contemporary solutions in the ever-progressing DOOH market, including being programmatic ready.”

Due to the rapid digitalisation in recent years, DOOH and OOH have become increasingly popular and have become part of many brands' marketing mix. Brands such as Chanel have wrapped buildings to promote new collections while foodpanda has changed the DOOH game with smart rider bags that act as roving billboards into areas where OOH advertising remains fragmented. 

In fact, research group IMARC recently revealed that the global digital OOH advertising market size reached US$ 16.9 Billion in 2022 and said that it expects the market to reach US$35.7 billion by 2023. IMARC suggested that significant technological advancements, data-driven targeting and personalisation, expanded reach, contextual content delivery, eco-friendliness, and cost-effectiveness are some of the major factors propelling the industry.

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