Victoria Beckham Beauty kicks off flagship store on Tmall Global

Victoria Beckham Beauty has launched a flagship store on Alibaba’s Tmall Global, providing consumers with exclusive access to special product launches and a wide range of products.

The online store not only offers Chinese consumers the latest products, it also provides them with a wide range of Victoria Beckham Beauty clean beauty skincare and makeup products.

“Chinese consumers are some of the most well-informed beauty shoppers in the world. That’s why we’re extremely excited to partner with Tmall Global to enter the China market and share our clean beauty vision with millions of new customers," said Victoria Beckham, co-founder and creative director of Victoria Beckham Beauty.

Victoria Beckham Beauty joins a growing list of global luxury brands that are partnering with Alibaba to introduce their products to Chinese shoppers. Sarah Creal, co-founder and CEO of Victoria Beckham Beauty, said, "You can’t be a successful global brand without a solid China business - it’s just not possible these days. We’re focused on building a strategic luxury beauty brand that is very modern, forward-thinking and fresh, and this is the next key step to our growth strategy.”

To celebrate the launch, Victoria Beckham Beauty has created an exclusive set of skincare products. The brand has also partnered with Viya, one of China’s biggest influencers, on Tmall Global on 27 July, featuring an exclusive offer on a product.

Marketing magazine is launching the online course of "A marketer's guide to Tmall". Please check the following link for more details.

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