Valentine's Day takes over in SG: Brands share their unique love stories on social

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Tis the season of love, and the marketing industry is flexing its love muscles hard.

Brands from various industries shared the love through unique online campaigns and advertisements by jumping onto the bandwagon of Valentine's Day related content. From the creative use of puns to adorable video advertisements, many brands have captivated their respective audiences by advertising their own ways of sharing the love.

This year, MARKETING-INTERACTIVE has identified and interesting mix of both heartwarming and adorable examples of these campaigns that tapped on Valentine's Day, and we have compiled a list of brands that shared the love through their online advertisements.

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1. Changi Airport Group (CAG)

Being a popular spot for photoshoots, Changi Airport Group tapped onto Valentine's Day by showcasing some examples of a travel themed pre-wedding photoshoot. By doing so, they were able to provide a call-to-action by getting their viewers to check out why Changi Airport and Jewel mean something special to hearts of the featured couple.

2. Singapore Police Force (SPF)

Being recognized for their efforts in keeping Singapore safe, Singapore Police Force was also one to jump onto the Valentine's Day trend by featuring two police officers who were not only partners of crimefighting, but also partners in life.

3. Singapore Kindness Movement (SKM)

Known best for advocating for kindness in Singapore as well as their adorable mascot Singa, SKM featured a carousel of unique wordplay of uniquely Singaporean lingo and pick-up lines together with Singa. By doing so, viewers were able to share and send such content to their loved ones on Valentine's Day to show their appreciation for them through social media!

4. Our Singapore Army

In light of Valentine's Day, Our Singapore Army featured a nicely done Instagram reel featuring their very own soldiers documenting a love letter through videos and dedicating it to their very first 'wife', referring to Singapore herself.

5. Singapore Airlines

Best known for its world-class airline, Singapore Airlines dropped a Valentine's Day themed Instagram reel featuring places they fell in love with, with and ending that wishes viewers for love to find them wherever they are.

6. Kinokuniya Singapore

This Valentine's Day, Kinokuniya Singapore featured a set of romantic books featuring wholesome love stories in an Instagram reel. From this reel, viewers were able to get inspiration on books to read this Valentine's season, which could appeal to both singles and couples alike.

7. National Environment Agency (NEA)

Featuring ways to showcase appreciation for our loved ones, NEA published an illustrated comic strip in the format of a carousel post to share ways to celebrate Valentine's Day with our friends and family while promoting the idea of sharing our favourite hawker delights with our loved ones.

8. Grab SG

As an innovative way to promote their Dine-in services, Grab Singapore published an Instagram reel featuring Singapore athlete Loh Kean Yew. The reel advertises GrabFood Dine-in as a way to make Valentine's Day plans with our loved ones.

9. BreadTalk Singapore

BreadTalk Singapore tapped onto one of their baked products, the Floss Bun to create content related to Valentine's Day. Their creative description of the Floss Bun encourages their audiences to share the love with one another, just as they would a Floss Bun.

10. IKEA Singapore

As Valentine's Day and Chinese New Year are just days apart, IKEA jumped at the opportunity to advertise home products like duvet covers and pillowcases in light of both Valentine's Day and Chinese New Year. This ad also served as a cheeky way to encourage Singaporeans to 'welcome a little dragon' into their homes.

Join us this coming 24 - 25 April for #Content360, a two-day extravaganza centered around four core thematic pillars: Explore with AI; Insight-powered strategies; Content as an experience; and Embrace the future. Immerse yourself in learning to curate content with creativity, critical thinking, and confidence with us at Content360!