Uo-Show brightens up HongKongers’ busy lifestyle with new brand campaign

Japanese gourmet brand Uo-Show (魚尚) has launched a new brand campaign along with two Japanese-style short videos, demonstrating how the brand integrates into the everyday lives of students and families as their top-of-mind “gourmet destination” (軽食の駅) which offers various Japanese light meals.

Since its launch in Hong Kong in 2013, Uo-Show has now got 29 branches across the city. The brand is committed to bringing a wide range of grab-and-go Japanese light meals to consumers, as their quick fix amid a busy schedule of work, study or play. Therefore, the campaign aims to demonstrate the heartwarming moments of how Uo-Show cheers students and families on with high-quality light meals.

Don't miss: Esprit looks to reclaim premium brand positioning with new global campaign

Uo-Show has launched two Japanese-style short videos with the theme of "gourmet destination" as part of the campaign. The first video features the moment when a group of students are grabbing onigiris at Uo-Show after school, and how they are enjoying the time sharing a simple yet comforting meal with their friends.

Meanwhile, another short video shows a memorable moment of family fun with a family bringing their kids over to Uo-Show for sushi combos and the kids’ favourites such as egg sushi and different light meal options that would complete a fulfilling feast for the family. Both videos showcase various selections offered by Uo-Show, and how it can satisfy the cravings of everyone, at anytime, anywhere.

Uo-Show told MARKETING-INTERACTIVE that the brand campaign covered diversified promotion channels including placement of the brand videos on Facebook, Instagram, YouTube, online media, OOH placement on bus bodies, as well as influencer engagement.

Join Content 360 - Hong Kong: Stories For A New Era where over 150 content marketers come together to shape the future.  Content 360 - Hong Kong is a must-attend conference that focuses on cutting-edge content trends, innovative creation techniques, strategies to customise your content for the newest marketing channels, and more. Don't miss out on this opportunity to elevate your content marketing game in Hong Kong! Tickets are on sale now, register today. https://conferences.marketing-interactive.com/content360-hk/

Related articles:

Hang Seng Bank offers free taxi rides as part of rebranding campaign
Prudential HK's new branding campaign reminds everyone to 'progress with family'
Hang Seng Bank and Uth Creative partner up on rebranding with citywide campaign
BOCHK brings everyone closer with new branding campaign