UNIQLO names Spark Foundry as Greater China media partner

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Japanese global apparel retailer UNIQLO has appointed Spark Foundry, a media agency under Publicis Groupe, to be its media partner. The new contract will be effective from 1 January 2023.

Spark Foundry will be responsible for UNIQLO’s full-funnel media planning and buying business. Meanwhile, UNIQLO will integrate resources and expertise from across Publicis Groupe, to provide innovative, data and technology-driven solutions to fuel growth for UNIQLO.

The partnership will focus on three specific areas, including growth planning framework that connects media investment with business, data and tech solutions which enable consumer-centric planning and operational agility and diversified talent and skill sets to drive integration for emerging media ecosystem planning.

MARKETING-INTERACTIVE has reached out to Publicis Groupe for further information.

Jalin Wu, CMO of UNIQLO Greater China, said: “Over the past few years, we’ve witnessed how Publicis Groupe has invested in talent and technology development. The agency's breakthrough data middle platform will help accelerate UNIQLO's new digital retail innovation in China.”

Vivian Zhu, CEO of Spark Foundry China, thanks UNIQLO for its trust. "Our team will devote passion and commitment to deliver full-funnel consumer experience solutions, focusing on people-centric planning, and together with our unique tools and evaluation models in data, technology, creativity and social KOLs,” she said.

At the same time, Jane Lin-Baden, CEO of Publicis Groupe APAC, said UNIQLO is a game changer when it comes to innovation. "The fact they have chosen us as their future growth partner is recognition that we are bringing truly pioneering business solutions to the market. We are fully committed to supporting their continued growth in China,” she added.

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