Have you seen Unicom Marketing and Jaya Media's 15-foot LED truck?

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Unicom Marketing and Jaya Media has unveiled a new 15-foot LED truck, designed to transform the advertising landscape across Borneo, including Sabah, Sarawak and Brunei.

The LED truck was launched by minister of communications Fahmi Fadzil at the Sabah International Convention Centre in conjunction with the Malaysia Day Pesta Seni celebrations in mid-September.

The 15-foot LED truck is equipped with a P3 outdoor LED screen and aims to help businesses expand its reach across both urban and rural areas.

Don't miss: MY fans buy DOOH ad to celebrate virtual K-pop singer's birthday: Industry players weigh in

At the same time, the LED truck allows brands to engage audiences and enhance Digital Out-Of-Home (DOOH) campaigns with dynamic, high-resolution displays and interactive experiences.

Unicom Marketing's first LED truck began operations in Borneo on 1 October 2024, with plans underway to deploy at least three trucks across Borneo by the second quarter of 2025.

This expansion aims to provide businesses with opportunities to enhance their marketing campaigns and connect with a wider audience across Sabah, Sarawak, and Brunei.

"We are proud to bring this state-of-the-art technology to Borneo, offering brands and businesses a cutting-edge platform to communicate with their audiences more effectively. With the support of the ministry of communications and the strategic partnership with Jaya Media, we are confident that this innovation will make a significant impact across the Borneo market," said Jason Yong, founder of Unicom Marketing.

DOOH is becoming increasingly popular in Malaysia, with advertisement spaces being bought by not just businesses and brands, but by local Malaysians too. In July this year, fans of K-Pop virtual boy group PLAVE bought a digital out of home (DOOH) ad in Malaysia in celebration of member Bamby's birthday.

The ad, by X user @cupidtobamby, went live on 14 July 2024 at Apple Vacation in Bukit Bintang, Kuala Lumpur. It featured two photos of Bamby, a birthday wish, a hashtag and PLAVE's social media handles.

The birthday DOOH wish went live for 15 seconds every 10 minutes on 14 July from 7am until 1am the next day. A donation drive was also initially set out by @cupidtobamby in May in preparation for the ad.

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