Tommy Hilfiger picks Blackpink's Jisoo as global brand ambassador

Global fashion brand Tommy Hilfiger has picked Blackpink's Jisoo as its new global brand ambassador, according to an Instagram post by the brand. 

"Who’s that girl? Welcoming global icon Jisoo to the Tommy family," it said.

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Attached to the announcement was a video featuring Jisoo walking the streets of New York. A bus later goes by, and a large Tommy Hilfiger ad is plastered on it with Jisoo in a white and blue dress. 

"Jisoo's in your area," added Tommy Hilfiger in a second post. "Our newest global brand ambassador joined us in the city where it all began," it said. 

Jisoo will reportedly be starring in the Autumn/Winter 2024 campaign for the brand and was last seen attending the Tommy Hilfiger Spring/Summer 2025 show at New York Fashion Week.

Recently, Louis Vuitton also picked Blackpink member Lisa as its newest global house ambassador. Working closely with Nicholas Ghesquire, artistic director of the Women’s collections at Louis Vuitton, she aims to embody shared values in excellence, culture and craft.

Louis Vuitton revealed this collaboration on its socials through a series of pictorials and an introductory film.

The film featured an interview with Lisa, where the singer shared her thoughts and history with the brand.

In June this year, PUMA named Rosé, a member of Blackpink, as its new global brand ambassador. She joined the sports brand as its newest PUMA Sportstyle ambassador.

Over the course of the partnership, the K-pop idol will also support additional classic franchises in PUMA’s Sportstyle category.

Through the partnership, Rosé will bring her vision, voice, and unique insights to PUMA’s global campaigns and storytelling.

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