UGREEN powers up with Genshin Impact collaboration

Consumer electronics brand UGREEN has teamed up with role-playing game (RPG) Genshin Impact to launch an exclusive co-branded charging collection under the theme “Power up, game on”.  

The lineup features four charging products— a 20,000mAh fast-charging power bank, a nylon-braided 100W cable, a portable 65W GaN fast charger, and a Qi2 MagSafe-compatible wireless charger.  

The Genshin Impact edition of the Nexode power bank features a beautiful image of Kinich on the exterior design, an amusing pixel art animation showcasing K'uhul Ajaw, Kinich's dragon companion, which welcomes the player every time they power on the device. Additionally, each product showcases an exclusive design of intricate patterns inspired by the Genshin Impact character Kinich— the Saurian Hunter from the latest nation of Natlan. The pixelated elements and green colours used in his design also match the digital nature of UGREEN's electronics.

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Genshin Impact is an open-world adventure RPG which takes players into the visually stunning world of 'Teyvat', where they can now explore six of the seven major nations, meet a diverse cast of characters, master the art of element-based combat, and unveil the secrets of 'Teyvat' along the way. 

UGREEN is also selling a package of all three Genshin Impact edition products with a special edition tote bag featuring Kinich. In addition, the brand is offering customers a chance to win a collectible gift box and exclusive Genshin Impact merchandise. Players can obtain these items through UGREEN's event page and social media channels. 

The collection debuted on 25 March and is available in 14 countries, including Japan, Korea, Malaysia, the Philippines, Singapore, Thailand and Vietnam. It will be sold through the UGREEN store on e-commerce platforms such as Shopee, Lazada, and TikTok Shop at varied retail prices. The product series is also available on offline key account channels including Popular, Gajeto, Impulse Gaming, Octagon, Electroworld and DataBlitz.   

Recently, brands and businesses have been leaning towards more collaborations between popular video games. Last year, battle royale game PUBG: Battlegrounds announced a collaboration with K-pop girl group NewJeans. A teaser announcement by the game showcased the PUBG: BATTLEGROUNDS x NewJeans-themed decorations, including buses, an outdoor stage, starting planes’ banners, and care packages.

Meanwhile, The U.S. Olympic & Paralympic Committee (USOPC) and NBCUniversal partnered up in 2024 to invite ​supporters ​of Team USA to come together in a​n immersive​ world​ that it has built on Roblox​. These first-ever custom experiences on Roblox promise users an opportunity to watch the Olympic and Paralympic Games highlights, as well as opportunities to engage with Team USA athlete characters on the platform.

Just this month, McDonald's Singapore unveiled a collaboration with Minecraft, to launch Minecraft-themed blind boxes which will be available from tomorrow (27 March) onwards. According to Mothership.SG, the blind boxes will feature McDonaldland characters such as Grimace and Birdie. The fast-food brand is also set to release new Minecraft Happy Meal Toys as a part of the tie-up.

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