UA Finance teases new brand campaign with mysterious female ambassador

UA Finance has unveiled a video teaser of its upcoming campaign on TV and online platforms to celebrate its 30th anniversary, featuring UA Finance’s executives and its brand ambassador Endy Chow.

Available from 18 May on various TV and online channels, the trailer features two senior executives of UA Finance, including Paul Lui, CEO and executive director and Elvis Yan, chief marketing officer. The ad takes “Something is wrong”, a popular line from local movie “A Guilty Conscience” (毒舌大狀) as reference.

Within the video teaser, Yan and Lui were seen discussing how the company can celebrate its 30th anniversary. While Yan said it is a must for UA Finance to create gimmick for the special occasion, Lui also agreed that it will be wrong if the company doesn't make a big deal out of it. He then said the upcoming celebration campaign has to be super powerful. After that, UA Finance’s ambassador Endy Chow hinted that there will be a new female ambassador joining the campaign, whose face is blurred, leaving the audience to guess who she is.

According to the company, the way UA Finance's top executives being featured in its own ad echoes with its consistent brand philosophy over the past 30 years, which is "daring to break through, seeking changes and having constant vitality". The full version of the ad and the upcoming campaign will be released on 30 May. At that time, the mysterious identity of the newly joined spokesperson will also be revealed.

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Lui said: "UA Finance has grown at the same pace as Hong Kong. We have maintained vitality in our 30th anniversary and launched loans that can ‘emopwer you to fight another day’. This time, we ourselves are featured in the commercial trailer. We hope to build a closer relationship with Hong Kong citizens, and walk side by side with all of them.”

Meanwhile, Yan said: “In the upcoming commercials, in addition to our brand ambassador Endy Chow, there will be another new female artist joining us. We believe that many audience who saw the trailer of the ad can't wait to guess who she is. Just like UA, she is very familiar to HongKongers, like a friend and is touching all walks of life. We are very happy to invite her to shoot commercials and become UA's ambassador.”

MARKETING-INTERACTIVE has reached out to UA Finance for more information.

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